CONTENTS
About the book = ⅷ
Part 1 Strategic Management : Processes and Contexts = 1
1 What is strategic management? = 3
2 Does strategic management work? = 16
3 The strategic manager = 26
Reading 3.1 How persuasion works by Peter Thompson = 42
Reading 3.2 From Shakespeare to Tom Peters amd Listening to fools and kmaves, both by Paul Corrigan = 49
4 Formulating missions and goals = 64
Reading 4.1 Lead from voice and vision by Warren Bennis = 78
5 Evaluating performance = 82
Reading 5.1 What you measure is what you get by Mick Broadbent = 93
Reading 5.2 12 ladders to world class performance by David Drennan and Steuart Pennington = 106
6 Analysing markets and customers = 115
Reading 6.1 Analysis : turning information into intelligence by Michelle Cook and Curtis Cook = 128
Reading 6.2 Knowledge managernent by Nigel Chent = 150
7 Identifying and addressing issues = 153
Reading 7.1 Social and ethical issues for sustainable development by Richard Welford = 164
8 Formulating scenarios = 181
Reading 8.1 Strategic planning in the greenhouse by Joseph J Romm = 195
Reading 8.2 The next industrial revolution by Paul Hawker, Amory B Lovins and L Hunter Lovins = 205
9 Suggesting new business opportunities = 221
10 Evaluating strategic options = 231
11 Key factors for success(KFS) and core competencies = 243
12 Identifying creative strategic options = 256
Reading 12.1 Creating more options by Simon Wootton and Terry Horne = 269
13 Planning implementation = 277
Reading 13.1 Plan to implement by Stephen G Haines = 291
Reading 13.2 Working through the change process by David Hussey = 302
14 Multi-businesses = 314
Reading 14.1 Strategy and tactics by Jorge Vasconcellos e S$$\acute a$$ = 329
Reading 14.2 Trends by Clifford Matthews = 347
15 Small businesses = 359
16 The public sector = 373
Reading 16.1 The new manager and learning to manage strategically by Paul Corrigan, Mike Hayes and Paul Joyce = 393
17 E-business = 403
Reading 17.1 The information economy and competitive advantage by Colin Turner = 415
Reading 17.2 Does your product or service suit the Internet? by Martin Lindstrom and Tim Frank Andersen = 437
Part 2 Case Studies = 455
1 The Body Shop by Graham Beaver = 457
2 Ford = 460
3 Fujitsu and ICL = 469
4 Glaxo-Wellcome = 472
5 Idealab by Graham Beaver = 476
6 J D Wetherspoon = 480
7 Maison Novelli by Graham Beaver = 485
8 Manchester United = 488
9 Matcon Engineering by Graham Beaver = 500
10 Nissan and Renault = 504
11 Powderject Ltd by Graham Beaver = 509
12 Procter & Gamble = 514
13 Raytheon by Graham Beaver = 520
14 Shell = 526
15 Starbucks Coffee = 535
16 Toyota = 544
17 Vodafone = 549
Notes and references for the readings = 554
Index = 564
