| 000 | 00000cam u2200205 a 4500 | |
| 001 | 000045930640 | |
| 005 | 20250825131057 | |
| 008 | 180214s2010 mau b 001 0 eng d | |
| 010 | ▼a 2009036019 | |
| 020 | ▼a 9781422166956 (alk. paper) | |
| 035 | ▼a (KERIS)REF000015481710 | |
| 040 | ▼a DLC ▼c DLC ▼d DLC ▼d 211009 | |
| 050 | 0 0 | ▼a HF1008 ▼b .K46 2010 |
| 082 | 0 0 | ▼a 658.4/012091724 ▼2 23 |
| 084 | ▼a 658.4012 ▼2 DDCK | |
| 090 | ▼a 658.4012 ▼b K45w | |
| 100 | 1 | ▼a Khanna, Tarun, ▼d 1968- ▼0 AUTH(211009)19625. |
| 245 | 1 0 | ▼a Winning in emerging markets : ▼b a road map for strategy and execution / ▼c Krishna G. Palepu, Tarun Khanna with Richard J. Bullock. |
| 260 | ▼a Boston, Mass. : ▼b Harvard Business Press, ▼c c2010. | |
| 300 | ▼a xii, 246 p. ; ▼c 24 cm. | |
| 504 | ▼a Includes bibliographical references (p. 217-230) and index. | |
| 505 | 0 | ▼a Introduction -- The nature of institutional voids in emerging markets -- Spotting and responding to institutional voids -- Exploiting institutional voids as business opportunities -- Multinationals in emerging markets -- Emerging giants : competing at home -- Emerging giants : going global -- The emerging arena. |
| 650 | 0 | ▼a Commerce. |
| 650 | 0 | ▼a International business enterprises. |
| 650 | 0 | ▼a Globalization ▼x Economic aspects. |
| 650 | 0 | ▼a Marketing ▼x Management. |
| 700 | 1 | ▼a Palepu, Krishna G., ▼d 1954- ▼0 AUTH(211009)140589. |
| 700 | 1 | ▼a Bullock, Richard J. |
| 945 | ▼a KLPA |
소장정보
| No. | 소장처 | 청구기호 | 등록번호 | 도서상태 | 반납예정일 | 예약 | 서비스 |
|---|---|---|---|---|---|---|---|
| No. 1 | 소장처 중앙도서관/교육보존A/6 | 청구기호 658.4012 K45w | 등록번호 111786365 | 도서상태 대출가능 | 반납예정일 | 예약 | 서비스 |
컨텐츠정보
책소개
Most books thus far on emerging markets are either investing-oriented (Mobius, Pereiro), or country- or market-specific (Farrell, Lindahl), or descriptive (Friedman, van Agtmael). No book has definitively targeted the corporate strategists who need a practical framework and assessment tools for analyzing emerging markets, identifying new business opportunities, and planning strategy and execution.
This book does just that. Rather than defining emerging markets by particular size or growth qualifications, Palepu and Khanna argue that the primary exploitable characteristic of these markets is their lack of developed infrastructures and institutions that might enable efficient business operations. Credit card systems, intellectual property adjudication, and data research firms are all market intermediaries taken for granted in advanced economies, for example, and operating without them poses specific challenges--as well as major opportunities.
Building upon of the authors' series of popular HBR articles on the topic, the book gives managers a systematic framework for assessing the institutional context of any emerging market so that they can spot institutional voids, position themselves in the market, and finally build execution strategies that factor in an informed prognosis of that market's future.
This book does just that. Rather than defining emerging markets by particular size or growth qualifications, Palepu and Khanna argue that the primary exploitable characteristic of these markets is their lack of developed infrastructures and institutions that might enable efficient business operations. Credit card systems, intellectual property adjudication, and data research firms are all market intermediaries taken for granted in advanced economies, for example, and operating without them poses specific challenges--as well as major opportunities.
Building upon of the authors' series of popular HBR articles on the topic, the book gives managers a systematic framework for assessing the institutional context of any emerging market so that they can spot institutional voids, position themselves in the market, and finally build execution strategies that factor in an informed prognosis of that market's future.
정보제공 :
목차
Introduction -- The nature of institutional voids in emerging markets -- Spotting and responding to institutional voids -- Exploiting institutional voids as business opportunities -- Multinationals in emerging markets -- Emerging giants : competing at home -- Emerging giants : going global -- The emerging arena.