상세정보

This book is based on the . The basic structure of the book kept unchanged, but made many corrections on errors and elaborated some of the explanations.

Since the first edition was published about two years ago, many readers provided the authors with feedbacks and opinions to improve the quality of our book. We kept the basic structure of the book unchanged, but made many corrections on errors and elaborated some of the explanations. Clearly, there are much space for further improvement, which will be made in the near future. Once again, it needs to be emphasized that our book aims to provide the most basic and essential concepts of strategic management to the readers. As a result, some readers may want to have more information and explanations. We would like to ask for their understanding of our effort to deliver the essentials in the most concise way possible. After all, strategy is deciding what to give up. However, we do invite any criticism and suggestions to improve the book’s contents which we promise to reflect in the next edition.

Special thanks should go to the graduate students who helped us to edit and proofread the manuscript: Jungeun Lee(이정은), Jae Young Cho(조재영), Jung Hwan Son(손정환), Hyun Jung Kim(김현정), Chris Feraud(크리스 페로드), and Jeesoo Kim(김지수).

2017. 8. 11.
In an office at Korea University Business School
On behalf of the co-authors,
Eonsoo Kim

정보제공 :

"Chapter 01  OVERVIEW AND CONCEPT OF STRATEGY
Chapter 02  Corporate Governance: CEO and Board of Directors
Chapter 03  Corporate Social Responsibility and Business Ethics
Chapter 04  External Environment Analysis
Chapter 05  Internal Analysis
Chapter 06  Strategy Formulation Part I: Mission and Vision
Chapter 07  Strategy Formulation Part II: Corporate Strategy
Chapter 08  Strategy Formulation Part III: Competitive Strategy
Chapter 09  Strategy Implementation Part I: Concept and Organizational Structure
Chapter 10  Strategy Implementation Part II: People, Leadership, and Culture
Chapter 11  Evaluation and Control