| 000 | 00000cam u2200205 a 4500 | |
| 001 | 000045695871 | |
| 005 | 20250820093525 | |
| 008 | 120315s2011 njua b 001 0 eng d | |
| 010 | ▼a 2010042364 | |
| 020 | ▼a 9780136120926 | |
| 020 | ▼a 013612092X | |
| 035 | ▼a (KERIS)REF000016311593 | |
| 040 | ▼a DLC ▼c DLC ▼d YDX ▼d YDXCP ▼d CDX ▼d DLC ▼d 211009 | |
| 050 | 0 0 | ▼a HD31 ▼b .B27 2011 |
| 082 | 0 0 | ▼a 658.4 ▼2 22 |
| 084 | ▼a 658.4 ▼2 DDCK | |
| 090 | ▼a 658.4 ▼b B261g4 | |
| 100 | 1 | ▼a Barney, Jay B., ▼d 1954- ▼0 AUTH(211009)110287. |
| 245 | 1 0 | ▼a Gaining and sustaining competitive advantage / ▼c Jay B. Barney. |
| 250 | ▼a 4th ed. | |
| 260 | ▼a Upper Saddle River, NJ : ▼b Pearson, ▼c c2011. | |
| 300 | ▼a xv, 495 p. : ▼b ill. ; ▼c 24 cm. | |
| 504 | ▼a Includes bibliographical references and index. | |
| 650 | 0 | ▼a Industrial management. |
| 650 | 0 | ▼a Strategic planning. |
| 650 | 0 | ▼a Competition. |
| 945 | ▼a KLPA |
소장정보
| No. | 소장처 | 청구기호 | 등록번호 | 도서상태 | 반납예정일 | 예약 | 서비스 |
|---|---|---|---|---|---|---|---|
| No. 1 | 소장처 중앙도서관/서고7층/ | 청구기호 658.4 B261g4 | 등록번호 111660252 (13회 대출) | 도서상태 대출가능 | 반납예정일 | 예약 | 서비스 |
컨텐츠정보
책소개
Gaining and Sustaining Competitive Advantage provides readers with the most up-to-date research in a way that helps them see how the concepts can be applied to the real business world.
KEY TOPICS: The Logic of Strategic Analysis; Introduction: What Is Strategy?; Firm Performance and Competitive Advantage; Evaluating Environmental Threats; Evaluating Environmental Opportunities; Evaluating Firm Strengths and Weaknesses: The Resource-Based View; Business Strategies; Cost Leadership; Product Differentiation; Flexibility: Real Options Analysis Under Risk and Uncertainty; Tacit Collusion: Cooperation to Reduce Competition; Corporate Strategies; Vertical Integration Strategies; Diversification Strategies; Implementing Corporate Diversification; Strategic Alliances; Merger and Acquisition Strategies; International Strategies
MARKET: For professionals in the field of strategic planning, marketing research or consulting.
정보제공 :
저자소개
Jay B. Barney(지은이)
유타대학교 경영대학 전략경영의 최고석좌교수이자 사회적 창업 분야의 라슨드 석좌교수이다. UCLA, 텍사스 A&M 대학을 거쳐 오하이오주립대학교에서 전략경영 분야 체이스 석좌교수를 역임했다. 브리검영대학교에서 학사 학위를, 예일대학교에서 석사와 박사 학위를 취득했다.