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E-commerce : business, technology, society / 8th ed., international ed

E-commerce : business, technology, society / 8th ed., international ed (6회 대출)

자료유형
단행본
개인저자
Laudon, Kenneth C., 1944-2019 Traver, Carol Guercio
서명 / 저자사항
E-commerce : business, technology, society / Kenneth C. Laudon, Carol Guercio Traver.
판사항
8th ed., international ed.
발행사항
Boston :   Pearson,   c2012.  
형태사항
909 p. : ill. ; 26 cm.
ISBN
9780273761297
서지주기
Includes bibliographical references (p. 853-867) and index.
일반주제명
Electronic commerce. Internet marketing. Information technology.
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008 120727s2012 maua b 001 0 eng
010 ▼a 2011292760
020 ▼a 9780273761297
035 ▼a (KERIS)REF000016694406
040 ▼a DLC ▼c DLC ▼d 211009
050 0 0 ▼a HF5548.32 ▼b .L38 2012
082 0 0 ▼a 658.8/72 ▼2 22
084 ▼a 658.872 ▼2 DDCK
090 ▼a 658.872 ▼b L372e8
100 1 ▼a Laudon, Kenneth C., ▼d 1944-2019 ▼0 AUTH(211009)54868.
245 1 0 ▼a E-commerce : ▼b business, technology, society / ▼c Kenneth C. Laudon, Carol Guercio Traver.
250 ▼a 8th ed., international ed.
260 ▼a Boston : ▼b Pearson, ▼c c2012.
300 ▼a 909 p. : ▼b ill. ; ▼c 26 cm.
504 ▼a Includes bibliographical references (p. 853-867) and index.
650 0 ▼a Electronic commerce.
650 0 ▼a Internet marketing.
650 0 ▼a Information technology.
700 1 ▼a Traver, Carol Guercio ▼0 AUTH(211009)60071.
945 ▼a KLPA

소장정보

No. 소장처 청구기호 등록번호 도서상태 반납예정일 예약 서비스
No. 1 소장처 중앙도서관/서고7층/ 청구기호 658.872 L372e8 등록번호 111671577 (6회 대출) 도서상태 대출가능 반납예정일 예약 서비스 B M

컨텐츠정보

책소개

For the undergraduate and graduate e-commerce course in any business discipline.



The market-leading text for E-commerce.

This comprehensive, market-leading text emphasizes the three major driving forces behind E-commerce?technology change, business development, and social issues?to provide a coherent conceptual framework for understanding the field.

For the undergraduate and graduate e-commerce course in any business discipline. The market-leading text for E-commerce. This comprehensive, market-leading text emphasizes the three major driving forces behind E-commerce technology change, business development, and social issues to provide a coherent conceptual framework for understanding the field.


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