Platform revolution : how networked markets are transforming the economy and how to make them work for you / First Edition
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| 001 | 000045891735 | |
| 005 | 20180112133739 | |
| 008 | 161230s2016 nyu b 001 0 eng d | |
| 010 | ▼a 2016001066 | |
| 020 | ▼a 9780393249132 (hardcover) | |
| 020 | ▼a 9780393354355 (pbk.) | |
| 035 | ▼a (KERIS)REF000017977019 | |
| 040 | ▼a DLC ▼b eng ▼c DLC ▼e rda ▼d 211009 | |
| 050 | 0 0 | ▼a HF5415.1265 ▼b .P3674 2016 |
| 082 | 0 0 | ▼a 658.8/72 ▼2 23 |
| 084 | ▼a 658.872 ▼2 DDCK | |
| 090 | ▼a 658.872 ▼b P239p | |
| 100 | 1 | ▼a Parker, Geoffrey ▼q (Geoffrey G.). |
| 245 | 1 0 | ▼a Platform revolution : ▼b how networked markets are transforming the economy and how to make them work for you / ▼c Geoffrey G. Parker, Marshall W. Van Alstyne, and Sangeet Paul Choudary. |
| 250 | ▼a First Edition. | |
| 260 | ▼a New York : ▼b W.W. NORTON & COMPANY, ▼c c2016. | |
| 300 | ▼a xiii, 336 p. ; ▼c 21-25 cm. | |
| 504 | ▼a Includes bibliographical references and index. | |
| 505 | 0 | ▼a Preface -- Today : welcome to the platform revolution -- Network effects: the power of the platform -- Architecture : principles for designing a successful platform -- Disruption : how platforms conquer and transform traditional industries -- Launch : chicken or egg? eight ways to launch a successful platform -- Monetization : capturing the value created by network effects -- Openness : defining what platform users and partners can and cannot do -- Governance : policies to increase value and enhance growth -- Metrics : how platform managers can measure what really matters -- Strategy : how platforms change competition -- Policy : how platforms should (and should not) be regulated -- Tomorrow : the future of the platform revolution -- Acknowledgments -- Glossary -- Notes -- Index. |
| 650 | 0 | ▼a Internet marketing. |
| 650 | 0 | ▼a Strategic planning. |
| 700 | 1 | ▼a Van Alstyne, Marshall. |
| 700 | 1 | ▼a Choudary, Sangeet Paul. |
| 945 | ▼a KLPA |
소장정보
| No. | 소장처 | 청구기호 | 등록번호 | 도서상태 | 반납예정일 | 예약 | 서비스 |
|---|---|---|---|---|---|---|---|
| No. 1 | 소장처 중앙도서관/서고7층/ | 청구기호 658.872 P239p | 등록번호 111765580 (9회 대출) | 도서상태 대출가능 | 반납예정일 | 예약 | 서비스 |
| No. 2 | 소장처 중앙도서관/서고7층/ | 청구기호 658.872 P239p | 등록번호 111777767 (8회 대출) | 도서상태 대출가능 | 반납예정일 | 예약 | 서비스 |
| No. 3 | 소장처 중앙도서관/서고7층/ | 청구기호 658.872 P239p | 등록번호 111784078 (6회 대출) | 도서상태 대출가능 | 반납예정일 | 예약 | 서비스 |
컨텐츠정보
책소개
Uber. Airbnb. Amazon. Apple. PayPal. All of these companies disrupted their markets when they launched. Today they are industry leaders. What's the secret to their success?
These cutting-edge businesses are built on platforms: two-sided markets that are revolutionizing the way we do business. Written by three of the most sought-after experts on platform businesses, Platform Revolution is the first authoritative, fact-based book on platform models. Whether platforms are connecting sellers and buyers, hosts and visitors, or drivers with people who need a ride, Geoffrey G. Parker, Marshall W. Van Alstyne, and Sangeet Paul Choudary reveal the what, how, and why of this revolution and provide the first "owner's manual" for creating a successful platform business.
Platform Revolution teaches newcomers how to start and run a successful platform business, explaining ways to identify prime markets and monetize networks. Addressing current business leaders, the authors reveal strategies behind some of today's up-and-coming platforms, such as Tinder and SkillShare, and explain how traditional companies can adapt in a changing marketplace. The authors also cover essential issues concerning security, regulation, and consumer trust, while examining markets that may be ripe for a platform revolution, including healthcare, education, and energy.
As digital networks increase in ubiquity, businesses that do a better job of harnessing the power of the platform will win. An indispensable guide, Platform Revolution charts out the brilliant future of platforms and reveals how they will irrevocably alter the lives and careers of millions.
정보제공 :
저자소개
지오프리 파커(지은이)
1943년 영국 노팅엄에서 태어났고, 케임브리지 대학교 및 같은 학교 대학원을 졸업했다. 오하이오 주립대학교 역사학과 교수로 유럽사 및 군사사 분야를 담당했고, <The Times Atlas of World History>> 편찬에 참여했다. 지은 책으로는 <The Military Revolution, Military innovation and the rise of the West7>, 1500-1800(Cambridge University Press,1988), <The Thirty Years War(New York, 1997)> 등이 있다.
Marshall W. Van Alstyne(지은이)
Sangeet Paul Choudary(지은이)
목차
Preface Today : welcome to the platform revolution Network effects : the power of the platform Architecture : principles for designing a successful platform Disruption : how platforms conquer and transform traditional industries Launch : chicken or egg? Eight ways to launch a successful platform Monetization : capturing the value created by network effects Openness : defining what platform users and partners can and cannot do Governance : policies to increase value and enhance growth Metrics : how platform managers can measure what really matters Strategy : how platforms change competition Policy : how platforms should (and should not) be regulated Tomorrow : the future of the platform revolution Acknowledgments Glossary Notes Index.