The new rules of marketing and PR : how to use social media, blogs, news releases, online video, & viral marketing to reach buyers directly 2nd ed
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| 020 | ▼a 9780470547816 (pbk.) | |
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| 100 | 1 | ▼a Scott, David Meerman. |
| 245 | 1 4 | ▼a The new rules of marketing and PR : ▼b how to use social media, blogs, news releases, online video, & viral marketing to reach buyers directly / ▼c David Meerman Scott. |
| 246 | 3 | ▼a New rules of marketing and public relations |
| 250 | ▼a 2nd ed. | |
| 260 | ▼a Hoboken, N.J. : ▼b John Wiley & Sons , ▼c c2010. | |
| 300 | ▼a xxx, 289 p. ; ▼c 23 cm. | |
| 500 | ▼a Rev. ed. of: The new rules of marketing and PR : how to use news releases, blogs, podcasting, viral marketing, and online media to reach your buyers directly. 2007. | |
| 500 | ▼a Includes index. | |
| 650 | 0 | ▼a Internet marketing. |
| 650 | 0 | ▼a Public relations. |
| 945 | ▼a KLPA |
소장정보
| No. | 소장처 | 청구기호 | 등록번호 | 도서상태 | 반납예정일 | 예약 | 서비스 |
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| No. 1 | 소장처 과학도서관/Sci-Info(2층서고)/ | 청구기호 658.872 S425n2 | 등록번호 121195725 (1회 대출) | 도서상태 대출가능 | 반납예정일 | 예약 | 서비스 |
컨텐츠정보
책소개
A completely revised and updated edition of the BusinessWeek bestseller on effective, modern marketing and PR best practices The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. This new second edition paperback keeps you up-to-date on the latest trends. New case studies and current examples are included to illustrate the very latest in marketing and PR trends Completely updated to reflect the latest marketing and PR techniques using social media sites such as Twitter, Facebook, and YouTube Includes a step-by-step action plan for harnessing the power of the Internet to communicate directly with buyers, increase sales, and raise online visibility David Meerman Scott is a renowned online marketing strategist, keynote speaker and the author of World Wide Rave, from Wiley The New Rules of Marketing and PR, Second Edition gives you all the information you need to craft powerful and effective marketing messages and get them to the right people at the right moment-at a fraction of the price of a traditional marketing campaign.
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저자소개
데이비드 미어먼 스콧(지은이)
베이비붐 세대와 X세대에 걸쳐 있다. 라이브 음악 광팬으로 음악만큼 세계를 여행하면서 서핑하는 걸 좋아한다. 29개의 언어로 번역 출간된 베스트 셀러 《The New Rules of Marketing and PR》을 비롯해 월스트리트저널 베스트셀러 《Newsjacking》, 《The New Rules of Sales & Service》 외에도 다수의 책을 집필한 베스트셀러 작가이자 마케팅 전문가다. 현재 경영 전략가, 사업가, 대중 강연자로 활동하고 있다.