| 000 | 00000cam u2200205 a 4500 | |
| 001 | 000046106499 | |
| 005 | 20220128163408 | |
| 008 | 220127s2021 enka b 001 0 eng d | |
| 020 | ▼a 9781529731989 (paperback) | |
| 020 | ▼a 9781529731996 (hardcover) | |
| 035 | ▼a (KERIS)BIB000015984311 | |
| 040 | ▼a 211017 ▼c 211017 ▼d 211009 | |
| 050 | 4 | ▼a HM742 ▼b .T88 2021 |
| 082 | 0 4 | ▼a 658.872 ▼2 23 |
| 084 | ▼a 658.872 ▼2 DDCK | |
| 090 | ▼a 658.872 ▼b T966s4 | |
| 100 | 1 | ▼a Tuten, Tracy L., ▼d 1967-. |
| 245 | 1 0 | ▼a Social media marketing / ▼c Tracy Tuten. |
| 250 | ▼a 4th ed. | |
| 260 | ▼a London ; ▼a Thousand Oaks, CA : ▼b SAGE, ▼c 2021. | |
| 300 | ▼a xiii, 466 p. : ▼b col. ill. ; ▼c 25 cm. | |
| 504 | ▼a Includes bibliographical references (p. [426]-457) and index. | |
| 650 | 0 | ▼a Social media ▼x Economic aspects. |
| 650 | 0 | ▼a Online social networks ▼x Economic aspects. |
| 650 | 0 | ▼a Internet marketing. |
| 650 | 0 | ▼a Internet advertising. |
| 650 | 0 | ▼a Online-Marketing. |
| 945 | ▼a KLPA |
소장정보
| No. | 소장처 | 청구기호 | 등록번호 | 도서상태 | 반납예정일 | 예약 | 서비스 |
|---|---|---|---|---|---|---|---|
| No. 1 | 소장처 중앙도서관/서고7층/ | 청구기호 658.872 T966s4 | 등록번호 111858196 (1회 대출) | 도서상태 대출가능 | 반납예정일 | 예약 | 서비스 |
컨텐츠정보
책소개
**Winner of the TAA 2017 Textbook Excellence Award**
"Social Media Marketing deserves special kudos for its courage in tackling the new frontier of social media marketing. This textbook challenges its readers to grapple with the daunting task of understanding rapidly evolving social media and its users."
TAA Judges Panel
The market leading and award winning text on social media marketing has been fully updated for this fourth edition.
With a balance of essential theory and practical application, the text has been been thoroughly revised to reflect the latest developments in social media marketing research and practice.
11 new case studies have been added to the 'Case Zone', including TikTok, LEGO, Nespresso and Puma. A student-engaging case study now runs throughout the entire textbook looking at the US based company Kombucha 221 BC to help develop understanding of each chapter.
The book is complemented by a companion website that offers valuable additional resources for both instructors and students, including author videos discussing key social media marketing ideas and concepts, author-selected YouTube video playlists, additional case studies, further weblinks, PowerPoint slides and Testbank.
A must-have text for those studying social media marketing.
정보제공 :
목차
Part One: Foundations of Social Media Marketing Chapter 1: The Social Media Environment Chapter 2: Social Consumers Chapter 3: Network Structure and Group Influences in Social Media Part Two: Social Media Marketing Strategy and Planning Chapter 4: Social Media Marketing Strategy Chapter 5: Tactical Planning and Execution Part Three: The Four Zones of Social Media Chapter 6: Social Community Chapter 7: Social Publishing Chapter 8: Social Entertainment Chapter 9: Social Commerce Part Four: Social Media Data Management and Measurement Chapter 10: Social Media Analytics Chapter 11: Social Media Metrics Part Five: Social Media Marketing in Practice The Case Zone