| 000 | 00000nam u2200205 a 4500 | |
| 001 | 000046067082 | |
| 005 | 20210208151250 | |
| 008 | 210205s2013 at a b 001 0 eng d | |
| 020 | ▼a 9781133589273 | |
| 040 | ▼a 211009 ▼c 211009 ▼d 211009 | |
| 082 | 0 0 | ▼a 658.8/72 ▼2 23 |
| 084 | ▼a 658.872 ▼2 DDCK | |
| 090 | ▼a 658.872 ▼b S678 | |
| 245 | 0 0 | ▼a Social media marketing : ▼b a strategic approach / ▼c Melissa S. Barker ... [et al.]. |
| 250 | ▼a International ed. | |
| 260 | ▼a Australia : ▼b South Western Cengage Learning, ▼c c2013. | |
| 300 | ▼a xv, 380 p. : ▼b col. ill. ; ▼c 28 cm. | |
| 336 | ▼a text ▼b txt ▼2 rdacontent | |
| 337 | ▼a unmediated ▼b n ▼2 rdamedia | |
| 338 | ▼a volume ▼b nc ▼2 rdacarrier | |
| 504 | ▼a Includes bibliographical references and index. | |
| 650 | 0 | ▼a Internet marketing. |
| 650 | 0 | ▼a Internet advertising. |
| 650 | 0 | ▼a Viral marketing. |
| 650 | 7 | ▼a Internet marketing. ▼2 fast. |
| 650 | 7 | ▼a Viral marketing. ▼2 fast. |
| 650 | 7 | ▼a Internet advertising. ▼2 fast. |
| 700 | 1 | ▼a Barker, Melissa S., ▼e author. |
| 945 | ▼a KLPA |
소장정보
| No. | 소장처 | 청구기호 | 등록번호 | 도서상태 | 반납예정일 | 예약 | 서비스 |
|---|---|---|---|---|---|---|---|
| No. 1 | 소장처 중앙도서관/서고7층/ | 청구기호 658.872 S678 | 등록번호 511045625 | 도서상태 대출가능 | 반납예정일 | 예약 | 서비스 |
컨텐츠정보
책소개
A proven eight-step social media planning model provides students with a cumulative learning experience, showing them how to construct social media strategies that achieve desired marketing goals. Chapters use numerous landmark case studies that highlight the best practices in social media marketing, featuring forward-thinking Fortune 500 companies, innovative small businesses, and adaptive non-profit organizations. Each chapter concludes with exercises that reinforce key concepts by providing topics for classroom discussion. These topics focus on how to apply marketing tactics to the major types of social media platforms, such as blogs, social networks, video and photo sharing sites, microblogs (Twitter), podcasts, social news sites, online communities, and article directories.
정보제공 :
목차
1. Why Social Media? 2. Goals and Strategies. 3. Identifying Target Audiences. 4. Rules of Engagement for Social Media. 5. Publishing Blogs. 6. Publishing Podcasts & Webinars. 7. Publishing Articles, White Papers and E-Books. 8. Sharing Videos. 9. Sharing Photos and Images. 10. Social Networks. 11. Microblogging. 12. Discussion Boards, Social News Sites, and Q&A Sites. 13. Mobile Computing & Location Marketing. 14. Social Media Monitoring Tools. 15. Social Media Marketing Plan. Appendix: Sample Social Media Marketing Plan.