Cause for success : 10 companies that put profits second and came in first : how solving the world's problems improves corporate health, growth, and competitive edge
| 000 | 01831camuu2200277 a 4500 | |
| 001 | 000045721054 | |
| 005 | 20120926114611 | |
| 008 | 120925s2004 caua b 001 0 eng | |
| 010 | ▼a 2004015443 | |
| 020 | ▼a 1577314573 (pbk. : alk. paper) | |
| 035 | ▼a (KERIS)REF000010431777 | |
| 040 | ▼a DLC ▼c DLC ▼d DLC ▼d 211009 | |
| 050 | 0 0 | ▼a HD60 ▼b .A74 2004 |
| 082 | 0 0 | ▼a 658.4/08 ▼2 22 |
| 084 | ▼a 658.408 ▼2 DDCK | |
| 090 | ▼a 658.408 ▼b A681c | |
| 100 | 1 | ▼a Arena, Christine. |
| 245 | 1 0 | ▼a Cause for success : ▼b 10 companies that put profits second and came in first : how solving the world's problems improves corporate health, growth, and competitive edge / ▼c Christine Arena. |
| 260 | ▼a Novato, Calif. : ▼b New World Library, ▼c 2004. | |
| 300 | ▼a xxvi, 195 p. : ▼b ill. ; ▼c 22 cm. | |
| 504 | ▼a Includes bibliographical references (p. 177-184) and index. | |
| 505 | 0 0 | ▼t The rise of the high-purpose company : winning corporate responsibility strategies and what sets them apart -- ▼t Changing face : how challenged multinationals transform into model corporate citizens (Interface, BP) -- ▼t Rooting values : how ethics enable the growth of a new breed of business (Eziba, Stonyfield Farms) -- ▼t Co-operating : how top brands thrive by integrating cause partnerships (Avon, Timberland) -- ▼t Trading fairly : how standing up for justice garners competitive advantage (Green Mountain Coffee Roasters, The Body Shop) -- ▼t Need cycling : how industry leaders profit by serving the world's poor (The Grameen Bank, Hewlett-Packard) -- ▼t Why corporate evolution is mandatory and what you can do. |
| 650 | 0 | ▼a Social responsibility of business ▼v Case studies. |
| 740 | 0 2 | ▼a Rise of the high-purpose company : winning corporate responsibility strategies and what sets them apart. |
| 945 | ▼a KLPA |
소장정보
| No. | 소장처 | 청구기호 | 등록번호 | 도서상태 | 반납예정일 | 예약 | 서비스 |
|---|---|---|---|---|---|---|---|
| No. 1 | 소장처 중앙도서관/교육보존A/6 | 청구기호 658.408 A681c | 등록번호 111675592 (1회 대출) | 도서상태 대출가능 | 반납예정일 | 예약 | 서비스 |
컨텐츠정보
책소개
Stung by corporate scandals, many companies have begun integrating terms like "sustainable business," "conscious capitalism," and "ethical business" into their annual reports. But are they really changing how they do business, or are these terms simply corporate greenwashing?In Cause for Success, Christine Arena and Michael Banks find reasons for optimism. From British Petroleum’s challenge of changing the course of one of the world’s worst-polluting industries to how some multinationals are finding profit in empowering the developing world’s poor, the book examines new business paradigms for doing good and how they translate into profit. From Hewlett-Packard to Stonyfield Farms and The Body Shop, Cause for Success profiles two case-study companies per chapter, exploring ideas such as philanthropy partnerships, ethics-driven businesses, how companies are serving the world’s poor, bottom-line advantages of standing for social justice, as well as how some of the worst corporate citizens have become some of the best.
정보제공 :
저자소개
크리스틴 아레나(지은이)
책임경영 프로그램 전문가. 포춘 1,000대 기업부터 신설회사까지 혁신적이고 생산적인 기업의 사회적 책임 프로그램을 담당해 왔다. 통합마케팅 회사 폴리스 아레나의 이사와 웹 에이전시 젠트로피 파트너스의 전략이사를 역임했으며 그 외 여러 회사를 공동 창업한 경력이 있다. ';Brand Week', 'Adweek', 'he New York Times' 등 여러 매체에 정기적으로 기고하고 있으며 저서로 <The High-Purpose Company>가 있다.