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Marketing scales handbook. 7 : multi-item measures for consumer insight research

Marketing scales handbook. 7 : multi-item measures for consumer insight research (17회 대출)

자료유형
단행본
개인저자
Bruner, Gordon C., 1954-.
서명 / 저자사항
Marketing scales handbook : multi-item measures for consumer insight research. 7 / Dr. Gordon C. Bruner II.
발행사항
Fort Worth, Texas :   GCBII Productions,   c2015.  
형태사항
xix, 580 p. ; 24 cm.
ISBN
9781514321843 (pbk.) 151432184X (pbk.)
서지주기
Includes bibliographical references.
일반주제명
Marketing research --Statistical methods --Handbooks, manuals, etc. Scaling (Social sciences) --Handbooks, manuals, etc.
000 00000nam u2200205 a 4500
001 000045849275
005 20170314152811
008 151110s2015 txu b 000 0 eng d
020 ▼a 9781514321843 (pbk.)
020 ▼a 151432184X (pbk.)
040 ▼a 211009 ▼c 211009 ▼d 211009 ▼d 244002
082 0 4 ▼a 658.8/3028 ▼2 23
084 ▼a 658.8 ▼2 DDCK
090 ▼a 658.8 ▼b B894m ▼c 7
100 1 ▼a Bruner, Gordon C., ▼d 1954-.
245 1 0 ▼a Marketing scales handbook : ▼b multi-item measures for consumer insight research. ▼n 7 / ▼c Dr. Gordon C. Bruner II.
260 ▼a Fort Worth, Texas : ▼b GCBII Productions, ▼c c2015.
300 ▼a xix, 580 p. ; ▼c 24 cm.
504 ▼a Includes bibliographical references.
650 0 ▼a Marketing research ▼x Statistical methods ▼v Handbooks, manuals, etc.
650 0 ▼a Scaling (Social sciences) ▼v Handbooks, manuals, etc.
945 ▼a KLPA

소장정보

No. 소장처 청구기호 등록번호 도서상태 반납예정일 예약 서비스
No. 1 소장처 세종학술정보원/사회과학실(4층)/ 청구기호 658.8 B894m 7 등록번호 151334107 (8회 대출) 도서상태 대출가능 반납예정일 예약 서비스 B M ?

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