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Qualitative Research Methods is a comprehensive, all-inclusive resource for the theory and practice of qualitative/ethnographic research methodology.

• Serves as a “how-to” guide for qualitative/ethnographic research, detailing how to design a project, conduct interviews and focus groups, interpret and analyze data, and represent it in a compelling manner
• Demonstrates how qualitative data can be systematically utilized to address pressing personal, organizational, and social problems
• Written in an engaging style, with in-depth examples from the author’s own practice
• Comprehensive companion website includes sample syllabi, lesson plans, a list of helpful website links, test bank and exam review materials, and exercises and worksheets, available upon publication at www.wiley.com/go/tracy

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Qualitative Research Methods is a comprehensive, all-inclusive resource for the theoretical underpinnings and practical conduct of qualitative methodology. Along with providing clear and concise guidance on how to design and theoretically ground research studies, write up proposals, and navigate institutional review boards, qualitative methodology expert Sarah J. Tracy also offers invaluable tips for recruiting participants, practicing fieldwork, and conducting interviews and focus groups.

Easy-to-follow steps are provided for iterative data analysis, describing in detail how to move between theory and data in primary, secondary, and advanced coding cycles, and in doing so, make meaning from mounds of data. Finally, the book provides insight on multiple ways to write and represent qualitative research for the greatest scholarly and social impact. Featuring an engaging writing style, in-depth examples from the author’s own practice and a variety of topic areas, and a wealth of supplemental materials to enhance clarity, Qualitative Research Methods is an essential resource for novice and experienced researchers alike.  A comprehensive companion website with sample syllabi, lesson plans, a list of helpful website links, test bank and exam review materials, and exercises and worksheets will be available upon publication at www.wiley.com/go/tracy.

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Detailed contents viii 
Preface: is this book for me? xiv
 
1 Developing contextual research that matters 1
 
2 Entering the conversation of qualitative research 20
 
3 Paradigmatic reflections and theoretical foundations 37
 
4 Fieldwork and fieldplay: Negotiating access and exploring the scene 64
 
5 Proposal writing: Explaining your research to institutional review boards, instructors, supervisory committees, and funding agencies 87
 
6 Field roles, fieldnotes, and field focus 105
 
7 Interview planning and design: Sampling, recruiting, and questioning 130
 
8 Interview practice: Embodied, mediated, and focus-group approaches 157
 
9 Data analysis basics: A pragmatic iterative approach 183
 
10 Advanced data analysis: The art and magic of interpretation 203
 
11 Qualitative quality: Creating a credible, ethical, significant study 227
 
12 Writing Part 1: The nuts and bolts of qualitative tales 251
 
13 Writing Part 2: Drafting, polishing, and publishing 273
 
14 Qualitative methodology matters: Exiting and communicating impact 296
 
Appendix A Fieldnote 315
 
Appendix B Focus group guide 317
 
Appendix C Interview transcription excerpts 321
 
References 325
 
Index 341

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