| 000 | 00000nam u2200205 a 4500 | |
| 001 | 000045898909 | |
| 005 | 20250212144647 | |
| 008 | 170307s2018 maua b 001 0 eng d | |
| 020 | ▼a 9781305507272 | |
| 040 | ▼a 211009 ▼c 211009 ▼d 211009 | |
| 082 | 0 4 | ▼a 658.8342 ▼2 23 |
| 084 | ▼a 658.8342 ▼2 DDCK | |
| 090 | ▼a 658.8342 ▼b H868c7 | |
| 100 | 1 | ▼a Hoyer, Wayne D. ▼0 AUTH(211009)85985. |
| 245 | 1 0 | ▼a Consumer behavior / ▼c Wayne D. Hoyer, Deborah J. MacInnis, Rik Pieters. |
| 250 | ▼a 7th ed. | |
| 260 | ▼a Boston, MA : ▼b Cengage Learning, ▼c c2018. | |
| 300 | ▼a xviii, 525 p. : ▼b col. ill. ; ▼c 28 cm. | |
| 504 | ▼a Includes bibliographical references and indexes. | |
| 650 | 0 | ▼a Consumer behavior. |
| 700 | 1 | ▼a MacInnis, Deborah J. |
| 700 | 1 | ▼a Pieters, Rik. |
| 945 | ▼a KLPA |
소장정보
| No. | 소장처 | 청구기호 | 등록번호 | 도서상태 | 반납예정일 | 예약 | 서비스 |
|---|---|---|---|---|---|---|---|
| No. 1 | 소장처 중앙도서관/서고7층/ | 청구기호 658.8342 H868c7 | 등록번호 111768422 (12회 대출) | 도서상태 대출중 | 반납예정일 2026-03-30 | 예약 예약가능 | 서비스 |
컨텐츠정보
책소개
The popular CONSUMER BEHAVIOR, 7E draws key concepts from marketing, psychology, sociology, and anthropology to present a strong foundation and highly practical focus on real-world applications for today's global business environment. The new edition of this pioneering text incorporates cutting-edge research and current business practices, including extensive coverage of social media influences, increased consumer power, and emerging neuroscience findings. Students also examine controversies in consumer decision-making involving money, goals, emotions, charity, health, materialism, and sustainability. This edition increases its emphasis on social responsibility and ethics in marketing, examining both the dark side and constructive possibilities. With even more real-world examples and thought-provoking application exercises, including new opening examples and closing cases in every chapter, CONSUMER BEHAVIOR, 7E provides a thorough, yet engaging, guide to this essential subject.
정보제공 :
목차
Part I: AN INTRODUCTION TO CONSUMER BEHAVIOR. 1. Understanding Consumer Behavior. Appendix: Developing Information about Consumer Behavior. Part II: THE PSYCHOLOGICAL CORE. 2. Motivation, Ability, and Opportunity. 3. From Exposure to Comprehension. 4. Memory and Knowledge. 5. Attitudes Based on High Effort. 6. Attitudes Based on Low Effort. Part III: THE PROCESS OF MAKING DECISIONS. 7. Problem Recognition and Information Search. 8. Judgment and Decision Making Based on High Effort. 9. Judgment and Decision Making Based on Low Effort. 10. Post-Decision Processes. Part IV: THE CONSUMER'S CULTURE. 11. Social Influences on Consumer Behavior. 12. Consumer Diversity. 13. Household and Social Class Influences. 14. Psychographics: Values, Personality, and Lifestyles. Part V: CONSUMER BEHAVIOR OUTCOMES AND ISSUES. 15. Innovations: Adoption, Resistance, Diffusion. 16. Symbolic Consumer Behavior. 17. Marketing, Ethics, and Social Responsibility in Today's Consumer Society.
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