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NEW YORK TIMES BESTSELLER &; The author of The Talent Code unlocks the secrets of highly successful groups and provides tomorrow&;s leaders with the tools to build a cohesive, motivated culture.

NAMED ONE OF THE BEST BOOKS OF THE YEAR BY BLOOMBERG AND LIBRARY JOURNAL

Where does great culture come from? How do you build and sustain it in your group, or strengthen a culture that needs fixing?

In The Culture Code, Daniel Coyle goes inside some of the world&;s most successful organizations&;including the U.S. Navy&;s SEAL Team Six, IDEO, and the San Antonio Spurs&;and reveals what makes them tick. He demystifies the culture-building process by identifying three key skills that generate cohesion and cooperation, and explains how diverse groups learn to function with a single mind. Drawing on examples that range from Internet retailer Zappos to the comedy troupe Upright Citizens Brigade to a daring gang of jewel thieves, Coyle offers specific strategies that trigger learning, spark collaboration, build trust, and drive positive change. Coyle unearths helpful stories of failure that illustrate what not to do, troubleshoots common pitfalls, and shares advice about reforming a toxic culture. Combining leading-edge science, on-the-ground insights from world-class leaders, and practical ideas for action, The Culture Code offers a roadmap for creating an environment where innovation flourishes, problems get solved, and expectations are exceeded.

Culture is not something you are&;it&;s something you do. The Culture Code puts the power in your hands. No matter the size of your group or your goal, this book can teach you the principles of cultural chemistry that transform individuals into teams that can accomplish amazing things together.

Praise for The Culture Code

&;I&;ve been waiting years for someone to write this book&;I&;ve built it up in my mind into something extraordinary. But it is even better than I imagined. Daniel Coyle has produced a truly brilliant, mesmerizing read that demystifies the magic of great groups. It blows all other books on culture right out of the water.&;&;Adam Grant, New York Times bestselling author of Option B, Originals, and Give and Take

&;If you want to understand how successful groups work&;the signals they transmit, the language they speak, the cues that foster creativity&;you won&;t find a more essential guide than The Culture Code.&;&;Charles Duhigg, New York Times bestselling author of The Power of Habit and Smarter Faster Better

The author of the best-selling The Talent Code researches what makes a successful group work by visiting some of the world?s most productive teams and businesses, including Pixar, Navy SEALs, Zappos and the San Antonio Spurs.

"A toolkit for building a cohesive, innovative and successful group culture, from the New York Times bestselling author of The Talent Code. Daniel Coyle spent three years researching the question of what makes a successful group tick, visiting some of the world's most productive groups--including Pixar, Navy SEALs, Zappos, IDEO, and the San Antonio Spurs. Coyle discovered that high-performing groups relentlessly generate three key messages that enable them to excel: 1) Safety - we are connected. 2) Shared Risk - we are vulnerable together. 3) Purpose - we are part of the same story. Filled with first-hand reporting, fascinating science, compelling real-world stories, and leadership tools that can apply to businesses, schools, sports, families, and any kind of group, The Culture Code will revolutionize how you think about creating and sustaining successful groups"--

Discusses what makes a successful group work by examining some of the world's most productive teams and businesses, including Pixar, Navy SEALs, Zappos, and the San Antonio Spurs.

정보제공 :

Introduction: When two plus two equals ten -- Skill 1. Build safety -- The good apples -- The billion-dollar day when nothing happened -- The Christmas truce, the one-hour experiment, and the missileers -- How to build belonging -- How to design for belonging -- Ideas for action -- Skill 2. Share vulnerability -- "Tell me what you want, and I''ll help you" -- The vulnerability loop -- The super-cooperators -- How to create cooperation in small groups -- How to create cooperation with individuals -- Ideas for action -- Skill 3. Establish purpose -- Three hundred and eleven words -- The hooligans and the surgeons -- How to lead for proficiency -- How to lead for creativity -- Ideas for action -- Epilogue.