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FRONT COVER -- RESEARCH IN CONSUMER BEHAVIOR -- COPYRIGHT PAGE -- CONTENTS -- LIST OF CONTRIBUTORS -- CONSUMER CULTURE THEORY: THE SEVEN YEAR ITCH -- BROADER, CLOSER, SWEETER: FIRST CCT PRESIDENTIAL ADDRESS -- PART I: GIFTS -- IDEOLOGICAL OUTCOMES OF MARKETING PRACTICES: A CRITICAL HISTORICAL ANALYSIS OF CHILD SPONSORSHIP PROGRAMS -- LITERATURE REVIEW AND THEORETICAL FRAMEWORK -- METHODOLOGY -- RESULTS -- CONCLUSION -- ACKNOWLEDGMENTS -- NOTE -- REFERENCES -- GIFTS AND GIFTING IN ONLINE COMMUNITIES -- BODY MODIFICATION, COMMUNITY, AND GIFTING -- METHOD -- FINDINGS -- DISCUSSION AND CONCLUSION -- REFERENCES -- WHEN ONLINE RECYCLING ENABLES GIVERS TO ESCAPE THE TENSIONS OF THE GIFT ECONOMY -- INTRODUCTION -- LITERATURE REVIEW -- METHODOLOGY -- FINDINGS -- DISCUSSION AND CONCLUSION -- ACKNOWLEDGEMENTS -- NOTE -- REFERENCES -- PART II: IDENTITY -- TRAVERSING THE MATRIARCH’S DOMAIN: HOW YOUNG MEN NEGOTIATE THE FEMINIZED SPACE OF FASHION CONSUMPTION AND SELF-PRESENTATION -- INTRODUCTION -- CONSUMPTION, GENDER, AND IDENTITY -- INTRODUCING “THE CONSUMPTIONISTO” -- RESEARCH METHODOLOGY -- THE MATRIARCH’S DOMAIN -- TECHNIQUES IN NEGOTIATING THE MATRIARCH’S DOMAIN: THE ARTS -- TECHNIQUES IN NEGOTIATING THE MATRIARCH’S DOMAIN: THE ART OF IRONY -- BRIDGING THE ARCH BETWEEN MATRI AND PATRI -- REFERENCES -- THE UNSPOKEN TRUTH: A PHENOMENOLOGICAL STUDY OF CHANGES IN WOMEN’S SENSE OF SELF AND THE INTIMATE RELATIONSHIP WITH COSMETICS CONSUMPTION -- METHOD OF DATA COLLECTION AND RESEARCH CONTEXT -- THE CASE OF MARTHA: COSMETICS CONSUMPTION AND TRAJECTORIES OF THE SELF -- MARTHA’S SET OF REALITIES -- PRINCIPAL EMERGING THEMES -- DISCUSSION -- REFERENCES -- SHARING THE MEAL: FOOD CONSUMPTION AND FAMILY IDENTITY -- INTRODUCTION -- BEING A FAMILY IN CONSUMER STUDIES -- RESEARCH METHODS -- DEVOTIONAL MOTHERS AND FAMILIES: BETWEEN GIFT GIVING AND SHARING -- SHARING ORDINARY AND EXTRAORDINARY MEALS -- CONCLUSION -- NOTES -- REFERENCES -- ‘YOUR LIFE WHEN YOU’VE GOT EVERYTHING IS DIFFERENT’: FORCED TRANSFORMATIONS AND CONSUMPTION PRACTICES -- INTRODUCTION -- LITERATURE REVIEW -- CONTEXT -- METHOD -- FINDINGS AND DISCUSSION -- CONCLUSION -- ACKNOWLEDGEMENTS -- REFERENCES -- PART III: ONLINE WORLDS -- ATTACHMENT TO DIGITAL VIRTUAL POSSESSIONS IN VIDEOGAMES -- MATERIAL POSSESSION ATTACHMENT -- ATTACHMENT TO DIGITAL VIRTUAL POSSESSIONS -- METHODOLOGY -- PROCESSES OF ATTACHMENT FORMATION -- CONCERNS HINDERING ATTACHMENT TO DIGITAL VIRTUAL POSSESSIONS -- DISCUSSION -- CONCLUSION -- REFERENCES -- ‘‘DOING PRIVACY’’: CONSUMERS SEARCH FOR SOVEREIGNTY THROUGH PRIVACY MANAGEMENT PRACTICES -- INTRODUCTION -- METHODS -- “DOING PRIVACY” -- SHARED MEANING OF PRIVACY -- DISCUSSION -- CONCLUSION -- ACKNOWLEDGMENTS -- REFERENCES -- PART IV: GLOBALISM AND ACCULTURATION -- A CLOSER GLANCE AT THE NOTION OF BOUNDARIES IN ACCULTURATION STUDIES: TYPOLOGIES, INTERGENERATIONAL DIVERGENCES, AND CONSUMER AGENCY -- BOUNDARIES, MIGRANT CONSUMERS, AND GENERATIONS -- METHODOLOGY -- BOUNDARIES AT A CLOSER LOOK -- DISCUSSION -- REFERENCES -- CULTURAL REFLEXIVITY AND THE NOSTALGIA FOR GLOCAL CONSUMER CULTURE: INSIGHTS FROM A MULTICULTURAL MULTIPLE MIGRATION CONTEXT -- INTRODUCTION -- THEORETICAL BACKGROUND -- METHOD -- FINDINGS -- DISCUSSION -- CONCLUSION -- REFERENCES -- HOMECOMING TENDENCIES: THE ART OF PRESERVING ONE’S EXISTENCE IN PLACES OF ORIGIN -- INTRODUCTION -- LITERATURE REVIEW -- RESEARCH CONTEXT -- ABOUT THE PARTICIPANTS -- METHOD -- FINDINGS -- DISCUSSION -- ACKNOWLEDGMENTS -- REFERENCES -- PART V: SUSTAINABLE LIVING -- CONSUMOVER CITIZENS AND SUSTAINABILITY DISCOURSE: PRACTICING CONSUMER AGENCY THROUGH MOVING WITH COMMODITIES -- INTRODUCTION AND AIM: SUSTAINABLE CITIES AND CONSUMER LOGISTICS -- POLITICAL PROGRAMMES FOR SUSTAINABILITY AS URBAN GOVERNMENTALITY -- MOVING CONSUMERS, ACTOR-NETWORK THEORY AND CONSUMOBILITY PRACTICE -- METHODOLOGY AND CASE -- LOCAL SUSTAINABILITY PROGRAMMES AND CONSUMOVER EXPERIENCES -- INSTRUMENTAL RATIONALITIES IN BICYCLE SUSTAINABILITY SCHEMES -- MUNDANE EXPERIENCES OF MOTORISED CONSUMOVERS -- FAMILIES WITH SMALL CHILDREN: JUGGLING GROCERIES AND CHILDREN WHILE ON THE MOVE -- ELDERLY CONSUMOVERS: INDEPENDENCE, AGE AND CHANGING PHYSICAL CAPACITY -- TRAM-RIDING CONSUMOVERS AND TASK-ORIENTED SHOPPING: COMPLEXITIES OF PUBLIC TRANSPORTATION -- CYCLING CONSUMOVERS: HEALTHY AND EFFORTLESS OR RISKY AND WEARISOME? -- CONCLUSIONS -- NOTE -- ACKNOWLEDGMENTS -- REFERENCES -- DIFFERENT WAYS OF SAYING GOODBYE: OUTLINING THREE TYPES OF ABANDONMENT OF A PRODUCT CATEGORY -- REPORTS AND WEBB MATERIAL -- INTRODUCTION -- ANTICONSUMPTION AND ABANDONMENT -- METHODOLOGY -- FINDINGS -- FINAL CONSIDERATIONS -- REFERENCES -- MYTH BUSTING: LIVING IN HARMONY WITH NATURE IS LESS HARMONIC THAN IT SEEMS -- HARMONY MYTH -- VISUALIZATIONS OF NATURE -- FINDINGS -- DISCUSSION: HARMONY FOUND AND LOST -- ACKNOWLEDGMENTS -- REFERENCES -- PART VI: OBJECT RELATIONS -- PROXIMAL AND CONTAGIOUS INDEXICALITY: UNPACKING THE MEANINGS OF CELEBRITY-OWNED OBJECTS -- CONCEPTUAL BACKGROUND -- EMPIRICAL WORK -- FINDINGS -- DISCUSSION -- REFERENCES -- THE DIRTY PINT: CONSUMPTION OBJECTS IN YOUNG PEOPLE’S EXTREME ALCOHOL CONSUMPTION AND ENACTMENT OF SELF -- INTRODUCTION -- THE PRACTICE OF EXTREME ALCOHOL CONSUMPTION -- ALCOHOL AND IDENTITY -- DRINKING PRACTICES WITHIN THE ‘FIELD OF ADOLESCENCE’ -- RELATIONAL SELF AND THE SUBJECT/OBJECT DIVIDE -- GRANTING AGENCY TO THE DIRTY PINT -- METHOD -- FINDINGS -- DISCUSSION -- ACKNOWLEDGEMENTS -- REFERENCES -- WORLD’S LARGEST METAPHOR HITS ICEBERG: TRAVELLING IN TROPE ON TITANIC -- CONSIDER CONSUMERS’ THINKING -- CONCERNING CHANGING TROPES -- CAPTAIN CRASHES TITANIC -- CONCEIT COLLECTION TECHNIQUE -- CATEGORISING CONSUMERS’ TITANICITY -- CONTEMPLATING CONCEPTUAL TYPOLOGIES -- CONCLUDING COMMENTS ON TITANIC -- REFERENCES -- .