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How do we create new ways of looking at the world? Join award-winning data storyteller RJ Andrews as he pushes beyond the usual how-to, and takes you on an adventure into the rich art of informing.

Creating Info We Trust is a craft that puts the world into forms that are strong and true.  It begins with maps, diagrams, and charts — but must push further than dry defaults to be truly effective. How do we attract attention? How can we offer audiences valuable experiences worth their time? How can we help people access complexity?

Dark and mysterious, but full of potential, data is the raw material from which new understanding can emerge. Become a hero of the information age as you learn how to dip into the chaos of data and emerge with new understanding that can entertain, improve, and inspire. Whether you call the craft data storytelling, data visualization, data journalism, dashboard design, or infographic creation — what matters is that you are courageously confronting the chaos of it all in order to improve how people see the world. Info We Trust is written for everyone who straddles the domains of data and people: data visualization professionals, analysts, and all who are enthusiastic for seeing the world in new ways.

This book draws from the entirety of human experience, quantitative and poetic. It teaches advanced techniques, such as visual metaphor and data transformations, in order to create more human presentations of data.  It also shows how we can learn from print advertising, engineering, museum curation, and mythology archetypes. This human-centered approach works with machines to design information for people. Advance your understanding beyond by learning from a broad tradition of putting things “in formation” to create new and wonderful ways of opening our eyes to the world.

Info We Trust takes a thoroughly original point of attack on the art of informing. It builds on decades of best practices and adds the creative enthusiasm of a world-class data storyteller. Info We Trust is lavishly illustrated with hundreds of original compositions designed to illuminate the craft, delight the reader, and inspire a generation of data storytellers.

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"Info We Trust brings poetry to the craft of designing with numbers. An essay that is both elegant and idiosyncratic—data visualization needs a book like this."
—Alberto Cairo, Knight Chair in Visual Journalism at the University of Miami

INFO WE TRUST celebrates data storytelling, as explained by one of the field's most talented creators. Both engineer and artist, RJ Andrews draws on disciplines from across the human experience to show how to create new ways of seeing the world. And most importantly, to build powerful data-driven information that is worthy of trust.

Maps, charts, and diagrams are the artifacts we use to picture information. But the lively exchanges these objects spark are what create meaning. How they inform—what they tell us and how they impact our decisions—matters most. This book shows how to arrange data into stories that deliver insights and inspiration.

Rich with practical details, INFO WE TRUST surfaces timeless principles to empower all to grow our knowledge and do great things together with data.

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Intro -- INFO WE TRUST -- CONTENTS -- PREFACE: ANCIENT ROOTS -- ORIGIN THE GOAL OF OUR CRAFT -- Data Stories -- Our Plan of Adventure -- CHAPTER 1 DATA SHADOWS -- A Curious World -- Numbered -- Enter Data -- CHAPTER 2 INFORMATION MURMURS -- The Way of the Future -- Immersive Data -- Toward Information -- CHAPTER 3 EMBODIED ENCODING -- Stretch Cognition -- Metaphor-Mapping -- Visual Encoding -- CHAPTER 4 COUNTING TIME -- Count Me In -- Time after Time -- Any Time You Want -- CHAPTER 5 WORLD BUILDING -- Spatial Diagrams -- Off the Grid -- You Can Relate -- CHAPTER 6 INFUSE MEANING -- Upwards -- Onward -- Sizing Up -- Area of Influence -- CHAPTER 7 TRUE COLORS -- The Grey -- Species of Wheels -- Paint by Numbers -- Total Color Challenge -- CHAPTER 8 EXPLORE TO CREATE -- Data Sketches -- Let’s Compare -- Patterns beyond Compare -- CHAPTER 9 CREATE TO EXPLORE -- Profile -- Translate -- Transform -- CHAPTER 10 UNCERTAIN HONESTY -- Probable Possibilities -- Without Truth -- With Certainty -- Return of the Hero -- CHAPTER 11 ENCOUNTER -- CHAPTER 12 LISTEN -- CHAPTER 13 FREEZE -- CHAPTER 14 CONNECT -- CHAPTER 15 MAKE -- CHAPTER 16 INSPIRE TRUST -- Our Need to Believe -- Design for Trust -- CHAPTER 17 IMAGINATION TO IMAGE -- Median Gothic -- Content and Form -- CHAPTER 18 FOCUS ATTENTION -- Workshopping -- Keep Watch -- Ad Orientem -- CHAPTER 19 CREATIVE ROUTINES -- Day-to-Day -- Pack and Breathe -- FINALE BEAUTIFUL TOMORROW -- HOW THIS BOOK CAME TO BE -- ACKNOWLEDGMENTS -- NOTES -- SELECTED BIBLIOGRAPHY -- INDEX -- ABOUT THE AUTHOR -- EULA -- .