| 000 | 00000cam u2200205 a 4500 | |
| 001 | 000046002971 | |
| 005 | 20250820093620 | |
| 008 | 191022s2019 nyua 001 0 eng d | |
| 010 | ▼a 2017470364 | |
| 020 | ▼a 9780134741147 | |
| 020 | ▼a 0134741145 | |
| 035 | ▼a (KERIS)REF000019036861 | |
| 040 | ▼a SINAP ▼b eng ▼c SINAP ▼d OCLCO ▼e rda ▼d OCLCF ▼d OCLCQ ▼d AU@ ▼d DLC ▼d 211009 | |
| 050 | 0 0 | ▼a HD30.28 ▼b .B368338 2019 |
| 082 | 0 4 | ▼a 658.4/012 ▼2 23 |
| 084 | ▼a 658.4012 ▼2 DDCK | |
| 090 | ▼a 658.4012 ▼b B261s6 | |
| 100 | 1 | ▼a Barney, Jay B., ▼d 1954- ▼0 AUTH(211009)110287. |
| 245 | 1 0 | ▼a Strategic management and competitive advantage : ▼b concepts and cases / ▼c Jay B. Barney, The University of Utah William S. Hesterly, The University of Utah. |
| 250 | ▼a 6th ed. | |
| 260 | ▼a New York, NY : ▼b Pearson, ▼c c2019. | |
| 300 | ▼a xxi, 368 p. : ▼b col. ill. ; ▼c 26 cm. | |
| 500 | ▼a Includes index. | |
| 505 | 0 | ▼a What Is Strategy and the Strategic Management Process? -- Evaluating a Firm's External Environment -- Evaluating a Firm's Internal Capabilities -- Cost Leadership -- Product Differentiation -- Vertical Integration -- Corporate Diversification -- Organizing to Implement Corporate Diversification -- Strategic Alliances -- Mergers and Acquisitions -- International Strategies. |
| 650 | 0 | ▼a Strategic planning ▼v Case studies. |
| 650 | 0 | ▼a Business planning ▼v Case studies. |
| 650 | 0 | ▼a Industrial management ▼v Case studies. |
| 650 | 0 | ▼a Competition ▼v Case studies. |
| 700 | 1 | ▼a Hesterly, William S. ▼0 AUTH(211009)80360. |
| 945 | ▼a KLPA |
컨텐츠정보
책소개
For courses in strategy and strategic management.
 
Core strategic management concepts without the excess
Strategic Management and Competitive Advantage: Concepts and Cases strips out the unnecessary, by presenting material that answers the question: does this concept help students analyze real business situations? Each chapter has four short sections that cover specific issues in depth, to adapt the text to the students&; particular needs. By utilizing this carefully crafted approach, the 6th Edition provides students with the tools they need for strategic analysis.
Also available  with MyLab Management 
By combining trusted authors&; content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student. 
Note: You are purchasing a standalone product; MyLab Management does not come packaged with this content. Students, if interested in purchasing this title with MyLab, ask your instructor to confirm the correct package ISBN and Course ID. Instructors, contact your Pearson representative for more information.
If you would like to purchase both the physical text and MyLab Management, search for:
0134890507 / 9780134890500 Strategic Management and Competitive Advantage: Concepts and Cases Plus MyLab Management with Pearson eText -- Access Card Package, 6/e
Package consists of:
- 0134741145 / 9780134741147 Strategic Management and Competitive Advantage: Concepts and Cases
- 0134744497 / 9780134744490 MyLab Management with Pearson eText -- Access Card -- for Strategic Management and Competitive Advantage: Concepts and Cases
정보제공 :
저자소개
Jay B. Barney(지은이)
유타대학교 경영대학 전략경영의 최고석좌교수이자 사회적 창업 분야의 라슨드 석좌교수이다. UCLA, 텍사스 A&M 대학을 거쳐 오하이오주립대학교에서 전략경영 분야 체이스 석좌교수를 역임했다. 브리검영대학교에서 학사 학위를, 예일대학교에서 석사와 박사 학위를 취득했다.
William S. Hesterly(지은이)