The relevance of crowdfunding [electronic resource] : the impact on the innovation process of small entrepreneurial firms
| 000 | 00000nam u2200205 a 4500 | |
| 001 | 000046039061 | |
| 005 | 20200805154142 | |
| 006 | m d | |
| 007 | cr | |
| 008 | 200728s2015 gw a ob 000 0 eng d | |
| 020 | ▼a 9783658098377 | |
| 040 | ▼a 211009 ▼c 211009 ▼d 211009 | |
| 050 | 4 | ▼a HG4751 |
| 082 | 0 4 | ▼a 658.15224 ▼2 23 |
| 084 | ▼a 658.15224 ▼2 DDCK | |
| 090 | ▼a 658.15224 | |
| 100 | 1 | ▼a Scholz, Nadine. |
| 245 | 1 4 | ▼a The relevance of crowdfunding ▼h [electronic resource] : ▼b the impact on the innovation process of small entrepreneurial firms / ▼c Nadine Scholz. |
| 260 | ▼a Wiesbaden : ▼b Springer Fachmedien Wiesbaden : ▼b Imprint: Springer Gabler, ▼c 2015. | |
| 300 | ▼a 1 online resource (xii, 86 p.) : ▼b ill. | |
| 500 | ▼a Title from e-Book title page. | |
| 504 | ▼a Includes bibliographical references. | |
| 520 | ▼a Nadine Scholz shows that crowdfunding potentially shortens the development cycle of new products, thus enabling an earlier market entry. Hence, crowdfunding serves as a multifaceted early-stage support instrument for innovation implementation facilitated by the crowd's resources. It not only provides upfront cash for product development and production, more importantly it enables a firm to show traction through the validation of the market demand that is based on the crowd's function as information multiplicator generating public exposure and feedback. Contents The Crowdfunding Phenomenon Perspectives of Crowdfunding on the Innovation Process Research Design for the Empirical Study Critical Actors and Their Drivers in the Crowdfunding Ecosystem New Dynamics in the Innovation Process Target Groups Researchers and students in the fields of business administration, innovation management, and entrepreneurship Entrepreneurs, people aiming to use crowdfunding The Author Nadine Scholz received her Master’s degree in Innovation Management and Entrepreneurship from Manchester Business School, UK. | |
| 530 | ▼a Issued also as a book. | |
| 538 | ▼a Mode of access: World Wide Web. | |
| 650 | 0 | ▼a Crowd funding. |
| 650 | 0 | ▼a Small business ▼x Research. |
| 650 | 0 | ▼a Small business ▼x Finance. |
| 856 | 4 0 | ▼u https://oca.korea.ac.kr/link.n2s?url=http://dx.doi.org/10.1007/978-3-658-09837-7 |
| 945 | ▼a KLPA | |
| 991 | ▼a E-Book(소장) |
소장정보
| No. | 소장처 | 청구기호 | 등록번호 | 도서상태 | 반납예정일 | 예약 | 서비스 |
|---|---|---|---|---|---|---|---|
| No. 1 | 소장처 중앙도서관/e-Book 컬렉션/ | 청구기호 CR 658.15224 | 등록번호 E14028950 | 도서상태 대출불가(열람가능) | 반납예정일 | 예약 | 서비스 |