| 000 | 00000nam u2200205 a 4500 | |
| 001 | 000046064034 | |
| 005 | 20250625091754 | |
| 008 | 210115s2019 caua b 001 0 eng d | |
| 020 | ▼a 9781544318158 | |
| 040 | ▼a 211009 ▼c 211009 ▼d 211009 | |
| 082 | 0 0 | ▼a 658.8/342 ▼2 23 |
| 084 | ▼a 658.8342 ▼2 DDCK | |
| 090 | ▼a 658.8342 ▼b M817c3 | |
| 100 | 1 | ▼a Mooij, Marieke K. de, ▼d 1943- ▼0 AUTH(211009)39377. |
| 245 | 1 0 | ▼a Consumer behavior & culture : ▼b consequences for global marketing and advertising / ▼c Marieke de Mooij. |
| 246 | 3 | ▼a Consumer behavior and culture |
| 250 | ▼a 3rd ed. | |
| 260 | ▼a Thousand Oaks : ▼b SAGE Publications, ▼c c2019. | |
| 300 | ▼a xvii, 451 p. : ▼b ill. ; ▼c 24 cm. | |
| 504 | ▼a Includes bibliographical references and index. | |
| 650 | 0 | ▼a Consumer behavior ▼v Cross-cultural studies. |
| 650 | 0 | ▼a Consumers ▼x Psychology. |
| 650 | 0 | ▼a Marketing. |
| 945 | ▼a KLPA |
소장정보
| No. | 소장처 | 청구기호 | 등록번호 | 도서상태 | 반납예정일 | 예약 | 서비스 |
|---|---|---|---|---|---|---|---|
| No. 1 | 소장처 중앙도서관/서고7층/ | 청구기호 658.8342 M817c3 | 등록번호 111841951 (1회 대출) | 도서상태 대출가능 | 반납예정일 | 예약 | 서비스 |
컨텐츠정보
책소개
Marieke de Mooij's new edition of Consumer Behavior and Culture continues to explore how cultural influences can affect consumer behavior. The author uses her own model of consumer behavior to try and answer the fundamental questions about consumption - what people buy, why they buy it and how they buy.
This edition has been updated to include:
- An insight into the different roles of the internet and the growing influence of social media
- An exploration of the various psychological and sociological aspects of human behavior, such as concept of self, personality, group influence, motivation, emotion, perception and information processing
- Updated examples throughout, including millennials as consumers and how the language of consumption can differ across cultures
정보제공 :
목차
Preface Chapter 1: Consumer Behavior Across Cultures Chapter 2: Values and Culture Chapter 3: Convergence and DIvergence in Consumer Behavior Chapter 4: The Consumer: Attributes Chapter 5: Social Processes Chapter 6: Mental Processes Chapter 7: Culture, Communication, and Media Behavior Chapter 8: Consumer Behavior Domains