| 000 | 01081camuu2200289 a 4500 | |
| 001 | 000045638127 | |
| 005 | 20110330171641 | |
| 008 | 110330s2009 enka b 001 0 eng d | |
| 010 | ▼a 2008009812 | |
| 020 | ▼a 9780566087868 (alk. paper) | |
| 020 | ▼a 0566087863 (alk. paper) | |
| 035 | ▼a (KERIS)REF000015680804 | |
| 040 | ▼a DLC ▼c DLC ▼d BTCTA ▼d YDXCP ▼d YDX ▼d C#P ▼d NLE ▼d BWX ▼d BWK ▼d CDX ▼d DLC ▼d 211009 | |
| 050 | 0 0 | ▼a HF5415.32 ▼b .M675 2009 |
| 082 | 0 0 | ▼a 658.8/342 ▼a 658.802 ▼2 22 |
| 084 | ▼a 658.8342 ▼2 DDCK | |
| 090 | ▼a 658.8342 ▼b M913g | |
| 100 | 1 | ▼a Moss, Gloria. |
| 245 | 1 0 | ▼a Gender, design and marketing : ▼b how gender drives our perception of design and marketing / ▼c Gloria Moss. |
| 260 | ▼a Farnham, Surrey ; ▼a Burlington, VT : ▼b Gower, ▼c c2009. | |
| 300 | ▼a xx, 245 p. : ▼b ill. ; ▼c 25 cm. | |
| 504 | ▼a Includes bibliographical references (p. [209]-235) and index. | |
| 650 | 0 | ▼a Consumer behavior. |
| 650 | 0 | ▼a Marketing ▼x Sex differences. |
| 650 | 0 | ▼a Commercial art ▼x Sex differences. |
| 945 | ▼a KLPA |
소장정보
| No. | 소장처 | 청구기호 | 등록번호 | 도서상태 | 반납예정일 | 예약 | 서비스 |
|---|---|---|---|---|---|---|---|
| No. 1 | 소장처 중앙도서관/교육보존A/6 | 청구기호 658.8342 M913g | 등록번호 111619245 (5회 대출) | 도서상태 대출가능 | 반납예정일 | 예약 | 서비스 |
컨텐츠정보
책소개
Product and service designers place increasing emphasis on the colour, form and appearance of what their organization offers and the language with which they describe it. Gloria Moss' erudite, sophisticated and fascinating book, guides the reader to an understanding of the way gender influences our visual perception. In this wide-ranging book the author explores design, visual aesthetics, language and communication, by drawing on an exhaustive range of primary sources of research from psychology, design, branding and communication. The lessons that emerge offer challenges to organizations both in the way in which their design and marketing is perceived by men and women, and how the make-up of their workforce may limit their ability to appreciate and address the diversity of customers' preferences. The challenge for management is to overcome these limitations and ensure that an organization's products and services mirror preferences of customers rather than those of senior managers.
In this wide-ranging book the author explores design, visual aesthetics, language and communication, by drawing on an exhaustive range of primary sources of research from psychology, design, branding and communication. The lessons that emerge offer challenges to organizations both in the way in which their design and marketing is perceived by men and women, as well as how the make-up of their workforce may limit their ability to appreciate and address the diversity of customers' preferences. Gender, Design and Marketing offers researchers, designers, brand and marketing specialists an enhanced understanding of gender; the ways in which an organization's actions can engage or dissuade the men and women that make up its market; and how to increase the breadth and depth of appeal for all products.
정보제공 :
목차
Contents: Foreword; Introduction. Part I Setting the Scene: Customer demographics: identifying the target market; Marketing to men and women. Part II Theoretical Background: Drawings and paintings: production aesthetics and gender; Drawings and paintings: preference aesthetics and gender; Attitudes and language. Part III Applied Background: Graphic, product design and gender: production and preference aesthetics; Web design; Accounting for the differences. Part IV Implications: Implications for graphic, product, web design and marketing; Bibliography; Index.
정보제공 :