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Consumer behavior and marketing strategy 3rd ed

Consumer behavior and marketing strategy 3rd ed

자료유형
단행본
개인저자
Peter, J. Paul. Olson, Jerry C. (Jerry Corrie), 1944-.
서명 / 저자사항
Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.
판사항
3rd ed.
발행사항
Homewood, IL :   Irwin,   c1993.  
형태사항
xxvii, 772 p., [16] p. of plates : ill. [some col.]; 24 cm.
총서사항
The Irwin series in marketing.
ISBN
0256105677
서지주기
Includes bibliographical references and indexes.
일반주제명
Consumer behavior. Marketing.
000 00852camuuu200265 a 4500
001 000000908089
005 19990205134420.0
008 920521s1993 iluaf b 001 0 eng
010 ▼a 92020169
020 ▼a 0256105677
040 ▼a DLC ▼c DLC ▼d DLC ▼d 244002
049 0 ▼l 452090539
050 0 0 ▼a HF5415.3 ▼b .P468 1993
082 0 0 ▼a 658.8/342 ▼2 20
090 ▼a 658.8342 ▼b P478c3
100 1 ▼a Peter, J. Paul.
245 1 0 ▼a Consumer behavior and marketing strategy / ▼c J. Paul Peter, Jerry C. Olson.
250 ▼a 3rd ed.
260 ▼a Homewood, IL : ▼b Irwin, ▼c c1993.
300 ▼a xxvii, 772 p., [16] p. of plates : ▼b ill. [some col.]; ▼c 24 cm.
440 4 ▼a The Irwin series in marketing.
504 ▼a Includes bibliographical references and indexes.
650 0 ▼a Consumer behavior.
650 0 ▼a Marketing.
700 1 ▼a Olson, Jerry C. ▼q (Jerry Corrie), ▼d 1944-.

소장정보

No. 소장처 청구기호 등록번호 도서상태 반납예정일 예약 서비스
No. 1 소장처 세종학술정보원/사회과학실(4층)/ 청구기호 658.8342 P478c3 등록번호 452090539 도서상태 대출가능 반납예정일 예약 서비스 B M ?

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