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Consumer behavior and marketing strategy 3rd ed

Consumer behavior and marketing strategy 3rd ed

Material type
단행본
Personal Author
Peter, J. Paul. Olson, Jerry C. (Jerry Corrie), 1944-.
Title Statement
Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.
판사항
3rd ed.
Publication, Distribution, etc
Homewood, IL :   Irwin,   c1993.  
Physical Medium
xxvii, 772 p., [16] p. of plates : ill. [some col.]; 24 cm.
Series Statement
The Irwin series in marketing.
ISBN
0256105677
Bibliography, Etc. Note
Includes bibliographical references and indexes.
Subject Added Entry-Topical Term
Consumer behavior. Marketing.
000 00852camuuu200265 a 4500
001 000000908089
005 19990205134420.0
008 920521s1993 iluaf b 001 0 eng
010 ▼a 92020169
020 ▼a 0256105677
040 ▼a DLC ▼c DLC ▼d DLC ▼d 244002
049 0 ▼l 452090539
050 0 0 ▼a HF5415.3 ▼b .P468 1993
082 0 0 ▼a 658.8/342 ▼2 20
090 ▼a 658.8342 ▼b P478c3
100 1 ▼a Peter, J. Paul.
245 1 0 ▼a Consumer behavior and marketing strategy / ▼c J. Paul Peter, Jerry C. Olson.
250 ▼a 3rd ed.
260 ▼a Homewood, IL : ▼b Irwin, ▼c c1993.
300 ▼a xxvii, 772 p., [16] p. of plates : ▼b ill. [some col.]; ▼c 24 cm.
440 4 ▼a The Irwin series in marketing.
504 ▼a Includes bibliographical references and indexes.
650 0 ▼a Consumer behavior.
650 0 ▼a Marketing.
700 1 ▼a Olson, Jerry C. ▼q (Jerry Corrie), ▼d 1944-.

Holdings Information

No. Location Call Number Accession No. Availability Due Date Make a Reservation Service
No. 1 Location Sejong Academic Information Center/Social Science/ Call Number 658.8342 P478c3 Accession No. 452090539 Availability Available Due Date Make a Reservation Service B M ?

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