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Consumer behavior : marketing strategy perspectives

Consumer behavior : marketing strategy perspectives (Loan 3 times)

Material type
단행본
Personal Author
Peter, J. Paul. Olson, Jerry C. (Jerry Corrie), 1944-
Title Statement
Consumer behavior : marketing strategy perspectives / J. Paul Peter, Jerry C. Olson.
Publication, Distribution, etc
Homewood, Ill. :   Irwin,   1987.  
Physical Medium
xvii, 698 p., [16] p. of plates : ill. (some col.) ; 25 cm.
Series Statement
The Irwin series in marketing
ISBN
0256031770
Bibliography, Etc. Note
Includes bibliographies and indexes.
Subject Added Entry-Topical Term
Consumer behavior. Marketing.
000 00805camuuu200241 a 4500
001 000000076366
005 .0
008 870730s1987 iluaf b 00110 eng
010 ▼a 86081801 //r88
020 ▼a 0256031770
049 ▼l 412639921 ▼l 412639922
050 0 ▼a HF5415.3 ▼b .P468 1987
082 0 ▼a 658.8/342 ▼2 19
090 ▼a 658.8342 ▼b P478c
100 1 0 ▼a Peter, J. Paul.
245 1 0 ▼a Consumer behavior : ▼b marketing strategy perspectives / ▼c J. Paul Peter, Jerry C. Olson.
260 0 ▼a Homewood, Ill. : ▼b Irwin, ▼c 1987.
300 ▼a xvii, 698 p., [16] p. of plates : ▼b ill. (some col.) ; ▼c 25 cm.
440 4 ▼a The Irwin series in marketing
504 ▼a Includes bibliographies and indexes.
650 0 ▼a Consumer behavior.
650 0 ▼a Marketing.
700 1 0 ▼a Olson, Jerry C. ▼q (Jerry Corrie), ▼d 1944-

Holdings Information

No. Location Call Number Accession No. Availability Due Date Make a Reservation Service
No. 1 Location Main Library/Education Reserves1/ Call Number 658.8342 P478c Accession No. 412639921 (2회 대출) Availability Available Due Date Make a Reservation Service B M
No. 2 Location Main Library/Education Reserves1/ Call Number 658.8342 P478c Accession No. 412639922 (1회 대출) Availability Available Due Date Make a Reservation Service B M

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