| 000 | 00736pamuuu200229 a 4500 | |
| 001 | 000000009816 | |
| 005 | 19940622102826.0 | |
| 008 | 910910s1992 maua b 00110 eng | |
| 010 | ▼a 91032924 | |
| 020 | ▼a 0674937163(alk. paper) | |
| 040 | ▼a DLC ▼c DLC ▼d DLC | |
| 043 | ▼a n-us--- | |
| 050 | 0 0 | ▼a HE8700.8 ▼b .O93 1992 |
| 082 | 0 0 | ▼a 384.55/1 ▼2 20 |
| 090 | ▼a 384.551 ▼b O97v | |
| 100 | 1 0 | ▼a Owen, Bruce M. |
| 245 | 1 0 | ▼a Video economics / ▼c Bruce M. Owen, Steven S. Wildman. |
| 260 | 0 | ▼a Cambridge, Mass. : ▼b Harvard University Press , ▼c 1992. |
| 300 | ▼a xiv, 364 p. : ▼b ill. ; ▼c 24 cm. | |
| 504 | ▼a Includes bibliographical references (p. [315]-328) and index. | |
| 650 | 0 | ▼a Television broadcasting ▼z United States. |
| 700 | 1 0 | ▼a Wildman, Steven S. |
Holdings Information
| No. | Location | Call Number | Accession No. | Availability | Due Date | Make a Reservation | Service |
|---|---|---|---|---|---|---|---|
| No. 1 | Location Main Library/Education Reserves1/ | Call Number 384.551 O97v | Accession No. 412919710 (6회 대출) | Availability Available | Due Date | Make a Reservation | Service |
Contents information
Book Introduction
"Video Economics" is an analysis of the economics and business strategies of the televison industry. Bruce Owen and Steven Wildman identify the complex chain of programme producers, distributors (networks), and retailers (video stores, cable systems, and broadcast stations), whose objectives are to obtain viewers in order to sell them to advertisers, to charge them an admission fee, or both. Among the concepts the authors explain and apply are those of public good, economies of scale, and price discrimination. Since about 1975 the US television industry has been transformed from a heavily regulated business to a highly competitive one, with new networks, technologies, and markets. "Video Economics" addresses the major issues affecting competitive advantage in the industry, including sequential programme release strategies known as windowing, competition among programme producers, the economics of networking, cable televison, scheduling strategies and high definition television. The authors present the economic tools required to analyze the industry as they take up each new topic. This book will be of particular interest to students of the mass media, communication policy officials, communication lawyers and consultants, and media and advertising executives.
Information Provided By: :
Author Introduction
브루스 M. 오웬(지은이)
<영상경제학>
Steven S. Wildman(지은이)