| 000 | 00849pamuuu200253 a 4500 | |
| 001 | 000000022871 | |
| 005 | 19950411125935.0 | |
| 008 | 920903s1994 enka b 001 0 eng | |
| 010 | ▼a 92033019 | |
| 020 | ▼a 0415004365 | |
| 035 | ▼a 92033019 | |
| 040 | ▼a DLC ▼c DLC ▼d DLC | |
| 043 | ▼a a-cc--- | |
| 050 | 0 0 | ▼a HF5415.33.C6 ▼b Y38 1994 |
| 082 | 0 0 | ▼a 658.8/342/0951 ▼2 20 |
| 090 | ▼a 658.8 ▼b Y35c | |
| 100 | 1 0 | ▼a Yau, Oliver H. M. , ▼d 1946-. |
| 245 | 1 0 | ▼a Consumer behaviour in China : ▼b customer satisfaction and cultural values / ▼c Oliver H. M. Yau. |
| 260 | 0 | ▼a London ; ▼a New York : ▼b Routledge , ▼c c1994. |
| 300 | ▼a xiv, 285 p. : ▼b ill. ; ▼c 22 cm. | |
| 440 | 0 0 | ▼a Consumer research and policy series |
| 504 | ▼a Includes bibliographical references (p. [253]-275) and index. | |
| 650 | 0 | ▼a Consumer satisfaction ▼z China. |
| 650 | 0 | ▼a Consumer behavior ▼z China. |
소장정보
| No. | 소장처 | 청구기호 | 등록번호 | 도서상태 | 반납예정일 | 예약 | 서비스 |
|---|---|---|---|---|---|---|---|
| No. 1 | 소장처 중앙도서관/교육보존A/6 | 청구기호 658.8 Y35c | 등록번호 111024671 (1회 대출) | 도서상태 대출가능 | 반납예정일 | 예약 | 서비스 |
컨텐츠정보
목차
CONTENTS List of figures = ⅶ List of tables = ⅸ Preface = xii 1 Introduction = 1 The significance of consumer satisfaction and dissatisfaction = 1 Importance of conducting a study in a specific setting = 5 Objectives of the study = 6 Limitations of the study = 7 Structure of the book = 8 2 Consumer satisfaction and dissatisfaction = 10 What is consumer satisfaction? = 10 Discussion of related research = 34 How can previous research be built on? = 57 Conclusion = 60 3 A structural model of Chinese cultural values and consumer satisfaction／dissatisfaction = 61 Chinese cultural values = 63 Consumption experiences = 82 Affective experiences = 84 Consumption or use situations = 84 Product expectations = 86 Perceived performance = 89 Disconfirmation = 90 Consumer satisfaction／dissatisfaction = 91 Behavioural intention = 91 Conclusion = 93 4 Research design and methodology = 94 Selection of data collection method = 94 Selection of measurement techniques = 96 The selection of the sample = 108 Data collection procedures = 115 How LISREL is applied to the model = 120 Conclusion = 127 5 Data analysis and results = 128 Survey responses = 128 Scale reliability and validity = 134 Hypotheses and results of two-way relationships = 165 Spurious relationships = 187 Results of experiments = 191 Analysis of covariance structure = 197 Conclusion = 210 6 Summary and conclusion = 211 Objectives of the study = 211 Summary and interpretation of findings = 212 Contributions of the research = 221 Suggestions for future research = 224 Concluding remarks = 226 Appendices = 228 A The interview questionnaires = 228 B Letter of notification = 246 C The determination of optimal sample size = 247 D Correlations among multi-item measures of constructs : the ball-pen sample = 249 E Correlations among multi-item measures of constructs : the mini-cassette player sample = 251 References = 253 Index = 276