| 000 | 00726camuu2200241 4500 | |
| 001 | 000000450111 | |
| 005 | 20040210150229 | |
| 008 | s1994 nyuab b 001 eng | |
| 010 | ▼a 93037613 | |
| 020 | ▼a 0471545171 | |
| 040 | ▼a DLC ▼c DLC ▼d 211009 | |
| 049 | 1 | ▼l 111073810 |
| 050 | 0 0 | ▼a HF5415.3 ▼b .W536 1994 |
| 082 | 0 0 | ▼a 658.8/342 ▼2 20 |
| 090 | ▼a 658.8 ▼b W683c3 | |
| 100 | 1 | ▼a Wilkie, William L. |
| 245 | 1 0 | ▼a Consumer behavior / ▼c William L. Wilkie. |
| 250 | ▼a 3rd ed. | |
| 260 | ▼a New York : ▼b John Wiley & Sons, ▼c c1994. | |
| 300 | ▼a 1 v. (various pagings) : ▼b Ill.,Maps ; ▼c 26 cm. | |
| 504 | ▼a Includes bibliographical references and index. | |
| 650 | 0 | ▼a Consumer behavior. |
소장정보
| No. | 소장처 | 청구기호 | 등록번호 | 도서상태 | 반납예정일 | 예약 | 서비스 |
|---|---|---|---|---|---|---|---|
| No. 1 | 소장처 중앙도서관/교육보존A/6 | 청구기호 658.8 W683c3 | 등록번호 111073810 (1회 대출) | 도서상태 대출가능 | 반납예정일 | 예약 | 서비스 |
| No. 2 | 소장처 세종학술정보원/사회과학실(4층)/ | 청구기호 658.8342 W683c3 | 등록번호 151001461 | 도서상태 대출가능 | 반납예정일 | 예약 | 서비스 |
| No. | 소장처 | 청구기호 | 등록번호 | 도서상태 | 반납예정일 | 예약 | 서비스 |
|---|---|---|---|---|---|---|---|
| No. 1 | 소장처 중앙도서관/교육보존A/6 | 청구기호 658.8 W683c3 | 등록번호 111073810 (1회 대출) | 도서상태 대출가능 | 반납예정일 | 예약 | 서비스 |
| No. | 소장처 | 청구기호 | 등록번호 | 도서상태 | 반납예정일 | 예약 | 서비스 |
|---|---|---|---|---|---|---|---|
| No. 1 | 소장처 세종학술정보원/사회과학실(4층)/ | 청구기호 658.8342 W683c3 | 등록번호 151001461 | 도서상태 대출가능 | 반납예정일 | 예약 | 서비스 |
컨텐츠정보
책소개
Noted for its superior research foundation, numerous examples, vignettes and experiential assignments, this revision features the best and most useful frameworks and marketing rules of thumb which tie concepts together, applying them to the reality of the marketer's role. Shortened, streamlined and reorganized, its visual appeal has been enhanced by numerous full-color photographs.
정보제공 :
목차
CONTENTS PART Ⅰ INTRODUCTION TO CONSUMER BEHAVIOR = 3 1 THE FASCINATING FIELD OF CONSUMER BEHAVIOR = 4 2 MARKETERS' AND CONSUMERS' VIEWS = 29 3 THE CONSUMER MARKETPLACE = 54 4 MARKET SEGMENTATION = 84 PART Ⅱ THE CONSUMER AS AN INDIVIDUAL = 121 5 CONSUMER MOTIVATION(Ⅰ) : Essentials = 122 6 CONSUMER MOTIVATION(Ⅱ) : Applications and Extensions = 149 7 CONSUMER INFORMATION PROCESSING = 175 8 CONSUMER PERCEPTION(Ⅰ) : Attention to Marketing Cues = 205 9 CONSUMER PERCEPTION(Ⅱ) : Interpreting Marketing Cues = 231 10 CONSUMER LEARNING = 257 11 CONSUMER ATTITUDES = 280 PART Ⅲ EXTERNAL INFLUENCES ON CONSUMER BEHAVIOR = 309 12 CULTURAL INFLUENCES = 310 13 SOCIAL AND SITUATIONAL INFLUENCES = 352 14 HOUSEHOLD INFLUENCES = 390 15 SALESPERSONS' INFLUENCES = 415 16 ADVERTISING'S INFLUENCES = 441 PART Ⅳ CONSUMER DECISION PROCESSES = 475 17 CONSUMER DECISIONS(Ⅰ) : Prepurchase Processes = 476 18 CONSUMER DECISIONS(Ⅱ) : Purchase Processes = 504 19 CONSUMER DECISIONS(Ⅲ) : Postpurchase Processes = 530 PART Ⅴ SPECIAL TOPICS IN CONSUMER BEHAVIOR = 565 20 PUBLIC POLICY AND CONSUMER BEHAVIOR = 566 21 ORGANIZATIONAL BUYING BEHAVIOR = 594 NOTES = N1 GLOSSARY = G1 PHOTO CREDITS = P1 NAMES INDEX = 11 SUBJECT INDEX = 119