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| 001 | 000045286789 | |
| 005 | 20060814131636 | |
| 008 | 030729s2003 inua b 001 0 eng | |
| 010 | ▼a 2003110662 | |
| 020 | ▼a 1592571352 | |
| 035 | ▼a (KERIS)REF000009878440 | |
| 040 | ▼a DLC ▼c DLC ▼d DLC ▼d 211009 | |
| 042 | ▼a pcc | |
| 050 | 0 0 | ▼a HF5415 ▼b .W543 2003 |
| 082 | 0 0 | ▼a 658.8 ▼2 22 |
| 090 | ▼a 658.8 ▼b W588c2 | |
| 100 | 1 | ▼a White, Sarah ▼q (Sarah E.) |
| 245 | 1 4 | ▼a The complete idiot's guide to marketing / ▼c by Sarah White. |
| 246 | 3 0 | ▼a Complete idiot's guide |
| 246 | 3 0 | ▼a Marketing |
| 250 | ▼a 2nd ed. | |
| 260 | ▼a Indianapolis, IN : ▼b Alpha Books , ▼c c2003. | |
| 300 | ▼a xxi, 440 p. : ▼b ill. ; ▼c 24 cm. | |
| 500 | ▼a Rev. ed. of: Complete idiot's guide to marketing basics. 1997. | |
| 504 | ▼a Includes bibliographical references (p. [419]-421) and index. | |
| 650 | 0 | ▼a Marketing. |
| 700 | 1 | ▼a White, Sarah ▼q (Sarah E.) ▼t Complete idiot's guide to marketing basics. |
| 945 | ▼a KINS |
소장정보
| No. | 소장처 | 청구기호 | 등록번호 | 도서상태 | 반납예정일 | 예약 | 서비스 |
|---|---|---|---|---|---|---|---|
| No. 1 | 소장처 중앙도서관/교육보존A/6 | 청구기호 658.8 W588c2 | 등록번호 111374597 (7회 대출) | 도서상태 대출가능 | 반납예정일 | 예약 | 서비스 |
컨텐츠정보
책소개
From online marketing to old-fashioned word-of-mouth, readers will find a comprehensive update on key marketing basics, as well as such topics as: A€ Guerilla marketing A€ Marketing to Boomers and Latinos A€ Online marketing A€ Targeted-but-affordable direct mail A€ Sample marketing plans for several types of small businesses (as well as a couple of larger projects) A€ Practical, do-it-yourself distribution strategies A€ Analysis of business segments and trends, and much more.
정보제공 :
저자소개
Sarah White(지은이)
<Streetwise Do-It-Yourself Advertising>