| 000 | 01429namuu22003018a 4500 | |
| 001 | 000045303045 | |
| 005 | 20061106105336 | |
| 008 | 060627s2006 maua b 001 0 eng | |
| 010 | ▼a 2006021351 | |
| 020 | ▼a 1422104605 | |
| 024 | 3 | ▼a 9781422104606 |
| 040 | ▼a DLC ▼c DLC ▼d BAKER ▼d 211009 | |
| 049 | ▼a KUBA | |
| 050 | 0 0 | ▼a HF5415 ▼b .W483 2006 |
| 082 | 0 0 | ▼a 658.8 ▼2 22 |
| 090 | ▼a 658.8 ▼b W555 | |
| 245 | 0 0 | ▼a What is marketing? |
| 260 | ▼a Boston, Mass. : ▼b Harvard Business School Press , ▼c c2006. | |
| 300 | ▼a 207 p. : ▼b ill. ; ▼c 24 cm. | |
| 490 | 0 | ▼a What is? series |
| 504 | ▼a Includes bibliographical references and index. | |
| 505 | 0 | ▼a Analyzing marketing opportunities. Marketing strategy -- Appendix to chapter 1, Basic marketing mathematics -- Understanding consumer behavior -- Understanding business customers -- Developing marketing strategies. Market segmentation, target market selection, and positioning -- Product policy -- Appendix to chapter 5, Brand valuation -- Going to market -- Marketing communications and promotions -- Optimal pricing -- Implementing marketing strategies. Personal selling and sales management -- Managing customers. |
| 650 | 0 | ▼a Marketing. |
| 710 | 2 | ▼a Harvard Business School Press. |
| 938 | ▼a Baker & Taylor ▼b BKTY ▼c 29.95 ▼d 22.46 ▼i 1422104605 ▼n 0006945594 ▼s active | |
| 945 | ▼a KINS | |
| 994 | ▼a C0 ▼b KUB |
소장정보
| No. | 소장처 | 청구기호 | 등록번호 | 도서상태 | 반납예정일 | 예약 | 서비스 |
|---|---|---|---|---|---|---|---|
| No. 1 | 소장처 중앙도서관/교육보존A/6 | 청구기호 658.8 W555 | 등록번호 111384932 (9회 대출) | 도서상태 대출가능 | 반납예정일 | 예약 | 서비스 |