상세정보

 CONTENTS
Chapter One SUCCESS IN THE NEW GLOBAL ENVIRONMENT = 1
   Introduction = 2
   The Changing Business Environment = 2
   The U. S. PERSPECTIVE = 5
   Driving Forces in Global Business = 6
   Stages of Global Business Development = 15
  A New Global Management Paradigm = 21
  Globalization Challenges in People Management = 23
  Summary Insights = 25
  Discussion Questions = 25
  Notes = 26
Chapter Two SUCCESS IN UNDERSTANDING CULTURE = 28
  Introduction = 29
  Cultural Competence and Competitive Advantage = 29
  Finding Our Feet : Culture Explored = 35
  A Model of Key Cultural Orientations = 44
  Cultural Orientations and Business Practices = 44
  What Else Do You Need to Know about Culture ? = 70
  Summary Insights = 74
  Discussion Questions = 75
  Notes = 76
Chapter Three SUCCESS IN CROSSING CULTURES = 79
  Introduction = 80
  Setting out on a Cultural Journey = 80
  Africa = 88
  Asia = 96
  Europe = 104
  Latin America = 114
  Middle East = 121
  North America = 129
  Summary Insights = 136
  Discussion Questions = 137
  Exercise 1 Self Awareness = 138
  Exercise 2 Cultural Impact = 140
  Exercise 3 Conflicting Perceptions = 142
  Exercise 4 Adaptations = 144
  Notes = 146
Chapter Four SUCCESS IN COMMUNICATING ACROSS CULTURES = 149
  Introduction = 150
  Communication Process Levels = 151
  Cross - Cultural Communication barriers = 166
  Overcoming Barriers = 175
  Summary Insights = 180
  Discussion Questions = 180
  Notes = 181
Chapter Five SUCCESS IN NEGOTIATING ACROSS CULTURES = 183
  Introduction = 184
  Conflicting Viewpoints = 185
  Conflict as Challenge and Opportunity = 186
  Negotiating Agreements : Welcome to Negotiation Box = 193
  Handling Persuasion Tactics = 204
  Negotiation Guidelines = 207
  Negotiation and Joint Ventures = 209
  Doing the Right Thing = 210
  Summary Insights = 214
  Discussion Questions = 215
  Notes = 215
Chapter Six SUCCESS IN GLOBAL MANAGEMENT = 217
  Introduction = 218
  Going Global - Three Key Influences = 218
  The Competitive Advantage - The Global Manager = 229
  Developing a Broader Perspective = 231
  Linking Characteristics to Competencies = 236
  Profiling the Critical Success Factors = 237
  Developing Global Managers = 240
  Management Development Initiatives - Corporate Case Studies = 244
  Summary Insights = 249
  Discussion Questions = 251
  Notes = 252
EPILOGUE = 255
APPENDIX = 257
GLOSSARY = 261
ABBREVIATIONS = 264
INDEX = 267