| 000 | 00000cam u2200205 a 4500 | |
| 001 | 000046077251 | |
| 005 | 20230216151522 | |
| 008 | 210414s1992 nyu b 001 0 eng | |
| 010 | ▼a 92008133 | |
| 020 | ▼a 063118189X | |
| 035 | ▼a (KERIS)REF000003040424 | |
| 040 | ▼a DLC ▼c DLC ▼d 211009 | |
| 050 | 0 0 | ▼a HD62.4 ▼b .S47 1992 |
| 082 | 0 4 | ▼a 658/.049 ▼2 23 |
| 084 | ▼a 658.049 ▼2 DDCK | |
| 090 | ▼a 658.049 ▼b B924s | |
| 100 | 1 | ▼a Buckley, Peter J., ▼d 1949- ▼0 AUTH(211009)149631. |
| 245 | 1 0 | ▼a Servicing international markets : ▼b competitive strategies of firms / ▼c Peter J. Buckley, C.L. Pass and Kate Prescott. |
| 260 | ▼a Cambridge, Mass. : ▼b Blackwell Publishers, ▼c 1992. | |
| 300 | ▼a 336 p. ; ▼c 24 cm. | |
| 504 | ▼a Includes bibliographical references (p. [324]-329 and index. | |
| 650 | 0 | ▼a International business enterprises ▼x Management. |
| 650 | 0 | ▼a Marketing ▼x Management ▼x Case studies. |
| 650 | 0 | ▼a Competition, International ▼x Case studies. |
| 700 | 1 | ▼a Pass, C. L. |
| 700 | 1 | ▼a Prescott, Kate. |
| 945 | ▼a KLPA |
소장정보
| No. | 소장처 | 청구기호 | 등록번호 | 도서상태 | 반납예정일 | 예약 | 서비스 |
|---|---|---|---|---|---|---|---|
| No. 1 | 소장처 중앙도서관/서고7층/ | 청구기호 658.049 B924s | 등록번호 511046202 | 도서상태 대출가능 | 반납예정일 | 예약 | 서비스 |
컨텐츠정보
목차
Acknowledgements 1. Introduction 2. The Meaning of Competitiveness 3. Measures of International Competitiveness in Practice 4. The Design of a Foreign Market Servicing Strategy 5. The Impact of Foreign Market Servicing Strategy on Competitiveness 6. The Impact of the Single European Market Act on the Foreign Market Servicing Strategies of British Firms 7. British and Foreign Firms Compared 8. Conclusion Industry Studies 1. The Global Pharmaceutical Industry 2. The Scientific Instruments Industry 3. The Paint Industry 4. National Champions 5. The European Retail Banking Sector 6. The European Housing Finance Market 7. The European Insurance Industry.