CONTENTS
PART 1 Case Analysis = C-1
HOW TO ANALYZE A BUSINESS POLICY CASE = C-2
WHAT IS A BUSINESS POLICY CASE? = C-4
GUIDELINES FOR PREPARING CASE ANALYSES = C-4
The Need for Practicality = C-4
The Need for Justification = C-4
The Need for Realism = C-4
The Need for Specificity = C-5
The Need for Originality = C-5
The Need to Contribute = C-5
PREPARING A CASE FOR CLASS DISCUSSION = C-5
The Case Method Versus Lecture Approach = C-5
The Cross-Examination = C-6
PREPARING A WRITTEN CASE ANALYSIS = C-6
The Executive Summary = C-7
The Comprehensive Written Analysis = C-7
Steps in Preparing Comprehensive Written Analysis = C-7
MAKING AN ORAL PRESENTATION = C-8
Organizing the Presentation = C-8
Controlling Your Voice = C-8
Managing Body Language = C-8
Speaking from Notes = C-9
Constructing Visual Aids = C-9
Answering Questions = C-9
FIFTY TIPS FOR SUCCESS IN CASE ANALYSIS = C-9
APPENDIX : INSTRUCTIONS FOR USING THE STRATEGY FORMULATOR AND CASE ANALYST SOFTWARE = C-13
THE STRATEGY FORMULATOR SOFTWARE = C-14
The Structure and Function of Strategy Formulator = C-15
Getting Started = C-16
The Save and Load Routines = C-16
The Print Routines = C-16
THE CASE ANALYST SOFTWARE = C-18
Contents of the Diskette = C-18
Using Case Analyst with Other Spreadsheets = C-18
Prior Experience with Lotus = C-19
Format of the Spreadsheets on the Case Analyst Diskette = C-20
Pro Forma Statements = C-20
A Pro Forma Example Using Lotus = C-20
A Ratio Example = C-22
PART 2 Cases
SERVICE ORGANIZATIONS
BANKING : INDUSTRY NOTE = C-24
1. Citicorp - 1994 = C-31
2. Banc One Corporation - 1993 = C-49
RETAILING : INDUSTRY NOTE = C-68
3. The Limited, Inc. - 1994 = C-75
4. Nordstrom, Inc. - 1994 = C-89
5. Wal★Mart Stores Inc. - 1994 = C-107
SMALL BUSINESS／ENTREPRENEURSHIP
6. NSP Corporate Graphics - 1993 = C-120
7. Splatterball Adventure Games, Inc. - 1993 = C-134
8. Norwood Furniture Company - 1993 = C-147
9. Dave's Pit Stop Cafe - 1993 = C-157
NONPROFIT
10. The Audubon Zoo - 1994 = C-164
11. The Classic Car Club of America - 1994 = C-182
12. Walnut Creek Baptist Church - 1993 = C-195
13. The Metropolitan Museum of Art - 1994 = C-204
LODGING AND GAMING : INDUSTRY NOTE = C-222
14. Promus Companies, Inc. - 1993 = C-227
15. Circus Circus Enterprises, Inc. - 1994 = C-244
MANUFACTURING ORGANIZATIONS
RAILROADING : INDUSTRY NOTE = C-255
16. Dakota, Minnesota and Eastern Railroad - 1994 = C-259
RECREATION : INDUSTRY NOTE = C-277
17. Harley-Davidson - 1994 = C-281
18. Winnebago Industries - 1994 = C-302
AIRCRAFT : INDUSTRY NOTE = C-319
19. McDonnell Douglas Corporation - 1994 = C-340
20. Boeing - 1994 = C-352
FOREST PRODUCTS : INDUSTRY NOTE = C-364
21 Weyerhaeuser Company - 1994 = C-387
22. WTD Industries - 1994 = C-403
23. Georgia Pacific Corporation - 1994 = C-416
SHOES AND APPAREL : INDUSTRY NOTE = C-437
24. W.L. Gore & Associates Inc. - 1994 = C-451
25. Nike Inc. - 1994 = C-465
26. Ryk a ·· , Inc. - 1994 = C-480
COMPUTERS : INDUSTRY NOTE = C-497
27. Dell Computer Corporation - 1994 = C-523
28. IBM Corporation - 1994 = C-538
PUBLISHING : INDUSTRY NOTE = C-551
29. Playboy Enterprises, Inc. - 1994 = C-559
APPLIANCE : INDUSTRY NOTE = C-578
30. Whirlpool Corporation - 1994 = C-588
CONVEYOR SYSTEMS
31. Material Handling Engineering(Singapore) LTD. - 1993 = C-610
FOOD : INDUSTRY NOTE = C-624
32. Campbell Soup Company - 1994 = C-638
33. Borden - 1994 = C-655
34. Pilgrim's Pride - 1994 = C-675
35. Hershey Foods Corporation - 1994 = C-693
