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| 020 | ▼a 9781032908861 ▼q (hbk) | |
| 020 | ▼a 9781032908854 ▼q (pbk) | |
| 020 | ▼z 9781003560302 ▼q (ebk) | |
| 035 | ▼a (KERIS)REF000020728381 | |
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| 100 | 1 | ▼a Holbrook, Morris B., ▼e author. |
| 245 | 1 0 | ▼a Consumer behavior : ▼b new essays on the study of consumption / ▼c Morris B. Holbrook. |
| 260 | ▼a London ; ▼a New York, NY : ▼b Routledge, ▼c 2025. | |
| 264 | 1 | ▼a London ; ▼a New York, NY : ▼b Routledge, ▼c 2025. |
| 300 | ▼a xvi, 279 p. : ▼b ill., ports. ; ▼c 24 cm. | |
| 336 | ▼a text ▼b txt ▼2 rdacontent | |
| 337 | ▼a unmediated ▼b n ▼2 rdamedia | |
| 338 | ▼a volume ▼b nc ▼2 rdacarrier | |
| 490 | 1 | ▼a Routledge interpretive marketing research |
| 504 | ▼a Includes bibliographical references (p. 250-279). | |
| 505 | 0 | ▼a Morris B. Holbrook : an introduction -- Morris B. Holbrook : an historical autoethnographic subjective personal introspection -- Morris the cat or the Wolf-man on the Upper West Side : animal metaphors and me -- Essay on the origins, development, and future of the consumption experience as a concept in marketing and consumer research -- Consumption experiences in the arts -- Commentary : consumption experiences, consumer value, subjective personal introspection, the photographic essay, and semiological/hermeneutic interpretation -- The concept of consumer value : its development, implications, and trajectory -- Consumption criteria in arts marketing -- The marketing manager as a jazz musician -- Reflections on jazz training and marketing education : what makes a great teacher? -- The greedy bastard's guide to business -- What for art thou, marketing? -- A subjective personal introspective essay on the evolution of business schools, the fate of marketing education, and aspirations toward a great society. |
| 520 | ▼a "Consumer Behavior presents an autobiographical view of Morris B. Holbrook's contributions to the study of consumer behavior, describing his life and work over the past sixty years via a collection of subjective personal introspective essays. This new collection extends, enlarges, and elaborates on the insights garnered over Holbrook's career to provide a lively and thought-provoking exploration of the evolution of consumer research. Using SPI, Holbrook shares aspects of his own journey in developing insights into such topics as the consumption experience; consumer value; the jazz metaphor; marketing education; and various controversies that have interested the scholarly community. Early chapters portray Holbrook's evolution in college, graduate school, and faculty membership while later chapters trace his approaches to understanding the role of consumption as the essence of the human condition. Throughout, SPI is used to illuminate the ways in which academic struggles have led toward deeper understandings of consumers. Readers with an interest in the autobiographical details of how ideas develop and emerge in an area such as consumer research - including doctoral students or faculty members in the field of marketing - will find enlightenment and inspiration in contemplating the (mis)adventures of a fellow traveler"--Provided by publisher. | |
| 600 | 1 0 | ▼a Holbrook, Morris B. |
| 650 | 0 | ▼a Consumer behavior. |
| 650 | 0 | ▼a Business teachers ▼z United States ▼v Biography. |
| 650 | 0 | ▼a College teachers ▼z United States ▼v Biography. |
| 830 | 0 | ▼a Routledge interpretive marketing research. |
| 945 | ▼a ITMT |
Holdings Information
| No. | Location | Call Number | Accession No. | Availability | Due Date | Make a Reservation | Service |
|---|---|---|---|---|---|---|---|
| No. 1 | Location Main Library/Western Books/ | Call Number 658.8342 H724c | Accession No. 111920650 (1회 대출) | Availability In loan | Due Date 2026-06-09 | Make a Reservation Available for Reserve | Service |
Contents information
Book Introduction
Consumer Behavior presents an autobiographical view of Morris B. Holbrook’s contributions to the study of consumer behavior, describing his life and work over the past 60 years via a collection of subjective personal introspective essays. This new collection extends, enlarges, and elaborates on the insights garnered over Holbrook’s career to provide a lively and thought-provoking exploration of the evolution of consumer research.
Using Subjective Personal Introspection (SPI), Holbrook shares aspects of his own journey in developing insights into such topics as the consumption experience, consumer value, the jazz metaphor, marketing education, and various controversies that have interested the scholarly community. Early chapters portray Holbrook’s evolution in college, graduate school, and faculty membership, while later chapters trace his approaches to understanding the role of consumption as the essence of the human condition. Throughout, SPI is used to illuminate the ways in which academic struggles have led toward deeper understandings of consumers.
Readers with an interest in the autobiographical details of how ideas develop and emerge in an area such as consumer research ? including doctoral students or faculty members in the field of marketing ? will find enlightenment and inspiration in contemplating the (mis)adventures of a fellow traveler.
Consumer Behavior presents an autobiographical view of Morris B. Holbrook’s contributions to the study of consumer behavior, describing his life and work over the past sixty years via a collection of subjective personal introspective essays.
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Table of Contents
Part I: Some Autobiographical Sketches 1. Morris B. Holbrook: An Introduction 2. Morris B. Holbrook: An Historical Autoethnographic Subjective Personal Introspection 3. Morris the Cat or the Wolf-Man on the Upper West Side: Animal Metaphors and Me Part II: Some Comments on the Consumption Experience 4. Essay on the Origins, Development, and Future of the Consumption Experience as a Concept in Marketing and Consumer Research 5. Consumption Experiences in the Arts Part III: Some Theoretical and Methodological Considerations Concerning Consumer Value 6. Commentary: Consumption Experiences, Consumer Value, Subjective Personal Introspection, the Photographic Essay, and Semiological/Hermeneutic Interpretation 7. The Concept of Consumer Value: Its Development, Implications, and Trajectory 8. Consumption Criteria in Arts Marketing Part IV: Some Perspectives from Jazz 9. The Marketing Manager as a Jazz Musician 10. Reflections on Jazz Training and Marketing Education: What Makes a Great Teacher? Part V: Some Criticisms, Cavils, Complaints, and Controversies 11. The Greedy Bastard’s Guide to Business 12. What For Art Thou, Marketing? 13. A Subjective Personal Introspective Essay on the Evolution of Business Schools, the Fate of Marketing Education, and Aspirations toward a Great Society