| 000 | 00000cam u2200205 a 4500 | |
| 001 | 000045294166 | |
| 005 | 20250304090704 | |
| 008 | 050901s2007 maua b 001 0 eng | |
| 010 | ▼a 2005054357 | |
| 020 | ▼a 0071109153 (book : alk. paper) | |
| 020 | ▼a 0073101419(book & CD-ROM) | |
| 020 | ▼a 9780073101415 | |
| 035 | ▼a (OCoLC)ocm61458393 | |
| 040 | ▼a DLC ▼c DLC ▼d YDX ▼d BAKER ▼d DLC ▼d 244002 ▼d 211009 | |
| 042 | ▼a pcc | |
| 043 | ▼a n-us--- | |
| 050 | 0 0 | ▼a HF5415.33.U6 ▼b C653 2007 |
| 082 | 0 0 | ▼a 658.8/3420973 ▼2 22 |
| 090 | ▼a 658.8342 ▼b H393c10 | |
| 100 | 1 | ▼a Hawkins, Del I. |
| 245 | 1 0 | ▼a Consumer behavior : ▼b building marketing strategy / ▼c Del I. Hawkins, David L. Mothersbaugh, Roger J. Best. |
| 250 | ▼a 10th ed. | |
| 260 | ▼a Boston : ▼b McGraw-Hill/Irwin, ▼c c2007. | |
| 300 | ▼a xxiv, 790 p. : ▼b col. ill. ; ▼c 27 cm.+ ▼e 1 CD-ROM (4 3/4 in.). | |
| 504 | ▼a Includes bibliographical references and indexes. | |
| 650 | 0 0 | ▼a Consumer behavior ▼z United States. |
| 650 | 0 0 | ▼a Market surveys ▼z United States. |
| 650 | 0 0 | ▼a Consumer behavior ▼z United States ▼v Case studies. |
| 700 | 1 | ▼a Mothersbaugh, David L. |
| 700 | 1 | ▼a Best, Roger J. ▼0 AUTH(211009)32993. |
Holdings Information
| No. | Location | Call Number | Accession No. | Availability | Due Date | Make a Reservation | Service |
|---|---|---|---|---|---|---|---|
| No. 1 | Location Sejong Academic Information Center/Social Science/ | Call Number 658.8342 H393c10 | Accession No. 151212683 (18회 대출) | Availability Available | Due Date | Make a Reservation | Service |
Contents information
Book Introduction
"Consumer Behavior, 9/e", by Hawkins, Best, and Coney offers balanced coverage of consumer behavior including the psychological, social, and managerial implications. The new edition features current and exciting examples that are tied into global and technology consumer behavior issues and trends, a solid foundation in marketing strategy, integrated coverage of ethical/social issues and outlines the consumer decision process. This text is known for its ability to link topics back to marketing decision-making and strategic planning which gives students the foundation to understanding consumer behavior which will make them better consumers and better marketers.
"Consumer Behavior, 9/e", by Hawkins, Best, and Coney offers balanced coverage of consumer behavior including the psychological, social, and managerial implications. The new edition features current and exciting examples that are tied into global and technology consumer behavior issues and trends, a solid foundation in marketing strategy, integrated coverage of ethical/social issues and outlines the consumer decision process. This text is known for its ability to link topics back to marketing decision-making and strategic planning which gives students the foundation to understanding consumer behavior which will make them better consumers and better marketers.
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