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Consumer behavior in marketing strategy

Consumer behavior in marketing strategy

Material type
단행본
Personal Author
Howard, John A.
Title Statement
Consumer behavior in marketing strategy / John A. Howard.
Publication, Distribution, etc
Englewood Cliffs, NJ :   Prentice Hall,   c1989.  
Physical Medium
xix, 375 p. : ill. ; 25 cm.
ISBN
0131696661
Bibliography, Etc. Note
Includes bibliographical references and indexes.
Subject Added Entry-Topical Term
Consumer behavior. Marketing --Management.
000 00698camuuu200229 a 4500
001 000000908087
005 19990105143057.0
008 880426s1989 njua b 00110 eng
010 ▼a 88015542
020 ▼a 0131696661
040 ▼a DLC ▼c DLC ▼d 244002
049 0 ▼l 452075165
050 0 0 ▼a HF5415.32 ▼b .H68 1989
082 0 0 ▼a 658.8/342 ▼2 19
090 ▼a 658.8342 ▼b H849c
100 1 ▼a Howard, John A.
245 1 0 ▼a Consumer behavior in marketing strategy / ▼c John A. Howard.
260 ▼a Englewood Cliffs, NJ : ▼b Prentice Hall, ▼c c1989.
300 ▼a xix, 375 p. : ▼b ill. ; ▼c 25 cm.
504 ▼a Includes bibliographical references and indexes.
650 0 ▼a Consumer behavior.
650 0 ▼a Marketing ▼x Management.

Holdings Information

No. Location Call Number Accession No. Availability Due Date Make a Reservation Service
No. 1 Location Sejong Academic Information Center/Social Science/ Call Number 658.8342 H849c Accession No. 452075165 Availability Available Due Date Make a Reservation Service B M ?

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