| 000 | 00000cam u2200205 a 4500 | |
| 001 | 000045294166 | |
| 005 | 20250304090704 | |
| 008 | 050901s2007 maua b 001 0 eng | |
| 010 | ▼a 2005054357 | |
| 020 | ▼a 0071109153 (book : alk. paper) | |
| 020 | ▼a 0073101419(book & CD-ROM) | |
| 020 | ▼a 9780073101415 | |
| 035 | ▼a (OCoLC)ocm61458393 | |
| 040 | ▼a DLC ▼c DLC ▼d YDX ▼d BAKER ▼d DLC ▼d 244002 ▼d 211009 | |
| 042 | ▼a pcc | |
| 043 | ▼a n-us--- | |
| 050 | 0 0 | ▼a HF5415.33.U6 ▼b C653 2007 |
| 082 | 0 0 | ▼a 658.8/3420973 ▼2 22 |
| 090 | ▼a 658.8342 ▼b H393c10 | |
| 100 | 1 | ▼a Hawkins, Del I. |
| 245 | 1 0 | ▼a Consumer behavior : ▼b building marketing strategy / ▼c Del I. Hawkins, David L. Mothersbaugh, Roger J. Best. |
| 250 | ▼a 10th ed. | |
| 260 | ▼a Boston : ▼b McGraw-Hill/Irwin, ▼c c2007. | |
| 300 | ▼a xxiv, 790 p. : ▼b col. ill. ; ▼c 27 cm.+ ▼e 1 CD-ROM (4 3/4 in.). | |
| 504 | ▼a Includes bibliographical references and indexes. | |
| 650 | 0 0 | ▼a Consumer behavior ▼z United States. |
| 650 | 0 0 | ▼a Market surveys ▼z United States. |
| 650 | 0 0 | ▼a Consumer behavior ▼z United States ▼v Case studies. |
| 700 | 1 | ▼a Mothersbaugh, David L. |
| 700 | 1 | ▼a Best, Roger J. ▼0 AUTH(211009)32993. |
소장정보
| No. | 소장처 | 청구기호 | 등록번호 | 도서상태 | 반납예정일 | 예약 | 서비스 |
|---|---|---|---|---|---|---|---|
| No. 1 | 소장처 세종학술정보원/사회과학실(4층)/ | 청구기호 658.8342 H393c10 | 등록번호 151212683 (18회 대출) | 도서상태 대출가능 | 반납예정일 | 예약 | 서비스 |
컨텐츠정보
책소개
"Consumer Behavior, 9/e", by Hawkins, Best, and Coney offers balanced coverage of consumer behavior including the psychological, social, and managerial implications. The new edition features current and exciting examples that are tied into global and technology consumer behavior issues and trends, a solid foundation in marketing strategy, integrated coverage of ethical/social issues and outlines the consumer decision process. This text is known for its ability to link topics back to marketing decision-making and strategic planning which gives students the foundation to understanding consumer behavior which will make them better consumers and better marketers.
"Consumer Behavior, 9/e", by Hawkins, Best, and Coney offers balanced coverage of consumer behavior including the psychological, social, and managerial implications. The new edition features current and exciting examples that are tied into global and technology consumer behavior issues and trends, a solid foundation in marketing strategy, integrated coverage of ethical/social issues and outlines the consumer decision process. This text is known for its ability to link topics back to marketing decision-making and strategic planning which gives students the foundation to understanding consumer behavior which will make them better consumers and better marketers.
정보제공 :
