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Consumer profiles : an introduction to psychographics

Consumer profiles : an introduction to psychographics (4회 대출)

자료유형
단행본
개인저자
Gunter, Barrie, 1954- Furnham, Adrian, 1953-
서명 / 저자사항
Consumer profiles : an introduction to psychographics / Barrie Gunter and Adrian Furnham.
발행사항
London ;   New York :   Routledge,   1992.  
형태사항
vii, 189 p. : ill. ; 23 cm.
총서사항
Consumer research and policy series
ISBN
0415075343 (HB)
서지주기
Includes bibliographical references (p. [171]-183) and index.
일반주제명
Market segmentation. Psychographics.
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008 911202s1992 enka b 001 0 eng
010 ▼a 91044820
020 ▼a 0415075343 (HB)
035 ▼a 91044820
040 ▼a DLC ▼c DLC ▼d DLC ▼d 211009
050 0 0 ▼a -HF5415.34 ▼b .G86 1992
082 0 0 ▼a 658.8/342 ▼2 20
090 ▼a 658.8342 ▼b G977c
100 1 ▼a Gunter, Barrie, ▼d 1954- ▼0 AUTH(211009)76162.
245 1 0 ▼a Consumer profiles : ▼b an introduction to psychographics / ▼c Barrie Gunter and Adrian Furnham.
260 ▼a London ; ▼a New York : ▼b Routledge, ▼c 1992.
300 ▼a vii, 189 p. : ▼b ill. ; ▼c 23 cm.
440 0 ▼a Consumer research and policy series
504 ▼a Includes bibliographical references (p. [171]-183) and index.
650 0 ▼a Market segmentation.
650 0 ▼a Psychographics.
700 1 0 ▼a Furnham, Adrian, ▼d 1953- ▼0 AUTH(211009)65260.

소장정보

No. 소장처 청구기호 등록번호 도서상태 반납예정일 예약 서비스
No. 1 소장처 중앙도서관/교육보존A/6 청구기호 658.8342 G977c 등록번호 111023663 (4회 대출) 도서상태 대출가능 반납예정일 예약 서비스 B M

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