| 000 | 01066camuu2200289 a 4500 | |
| 001 | 000045305522 | |
| 005 | 20061110134915 | |
| 008 | 050906s2006 njua b 001 0 eng | |
| 010 | ▼a 2005025623 | |
| 020 | ▼a 0470093528 (alk. paper) | |
| 035 | ▼a (KERIS)BIB000010668080 | |
| 040 | ▼a 211032 ▼c 211032 ▼d 211032 ▼d 244002 | |
| 042 | ▼a pcc | |
| 050 | 0 0 | ▼a HF5415.32 ▼b .E933 2006 |
| 082 | 0 0 | ▼a 658.8342 ▼2 22 |
| 090 | ▼a 658.8342 ▼b E92c | |
| 100 | 1 | ▼a Evans, Martin ▼q (Martin J.) |
| 245 | 1 0 | ▼a Consumer behaviour / ▼c Martin Evans, Ahmad Jamal, Gordon Foxall. |
| 246 | 3 | ▼a Consumer behavior |
| 260 | ▼a Hoboken, NJ : ▼b John Wiley & Sons , ▼c 2006. | |
| 300 | ▼a xv, 404 p. : ▼b ill. ; ▼c 26 cm. | |
| 504 | ▼a Includes bibliographical references (p. [368]-388) and index. | |
| 505 | 0 | ▼a Individual aspects of consumer behaviour -- Social and group aspects of consumer behaviour -- Integrated approaches to consumer behaviour. |
| 650 | 0 | ▼a Consumer behavior. |
| 700 | 1 | ▼a Jamal, Ahmad ▼d 1965- |
| 700 | 1 | ▼a Foxall, G. R. |
소장정보
| No. | 소장처 | 청구기호 | 등록번호 | 도서상태 | 반납예정일 | 예약 | 서비스 |
|---|---|---|---|---|---|---|---|
| No. 1 | 소장처 세종학술정보원/사회과학실(4층)/ | 청구기호 658.8342 E92c | 등록번호 151217203 | 도서상태 대출가능 | 반납예정일 | 예약 | 서비스 |
컨텐츠정보
책소개
Consumer Behaviour is an exciting, new European text written in student friendly language and designed specifically around how students learn. Using their considerably experience, Martin Evans, Ahmad Jamal and Gordon Foxall present a concise exploration of the key aspects of the Consumer Behaviour in a lively but rigorous manner. They also include topical issues, such as Consumer Misbehaviour, and the growing trend within marketing to attempt to understand consumers through an ever?expanding range of personalised transactional and profile data.
Consumer Behaviour is an exciting, new European text written in student friendly language and designed specifically around how students learn. Using their considerably experience, Martin Evans, Ahmad Jamal and Gordon Foxall present a concise exploration of the key aspects of the Consumer Behaviour in a lively but rigorous manner. They also include topical issues, such as Consumer Misbehaviour, and the growing trend within marketing to attempt to understand consumers through an ever-expanding range of personalised transactional and profile data.
정보제공 :
저자소개
Gordon R. Foxall(지은이)
<마케팅을 위한 소비자심리학>
Martin Evans(지은이)