| 000 | 00780pamuuu200241 a 4500 | |
| 001 | 000000017272 | |
| 005 | 19941130100935.0 | |
| 008 | 900530s1991 njua b 00100 eng | |
| 010 | ▼a 90040459 | |
| 020 | ▼a 0133727491 | |
| 035 | ▼a 90040459 | |
| 040 | ▼a DLC ▼c DLC ▼d DLC | |
| 050 | 0 0 | ▼a HF5415.32 ▼b .H36 1991 |
| 082 | 0 0 | ▼a 658.8/342 ▼2 20 |
| 090 | ▼a 658.8342 ▼b H236 | |
| 245 | 0 0 | ▼a Handbook of consumer behavior / ▼c [edited by] Thomas S. Robertson, Harold H. Kassarjian. |
| 260 | 0 | ▼a Englewood Cliffs, N.J. : ▼b Prentice-Hall , ▼c c1991. |
| 300 | ▼a x, 614 p. : ▼b ill. ; ▼c 24 cm. | |
| 504 | ▼a Includes bibliographical references and indexes. | |
| 650 | 0 | ▼a Motivation research (Marketing) |
| 650 | 0 | ▼a Consumer behavior. |
| 700 | 1 0 | ▼a Kassarjian, Harold H. |
| 700 | 1 0 | ▼a Robertson, Thomas S. |
소장정보
| No. | 소장처 | 청구기호 | 등록번호 | 도서상태 | 반납예정일 | 예약 | 서비스 |
|---|---|---|---|---|---|---|---|
| No. 1 | 소장처 중앙도서관/교육보존A/6 | 청구기호 658.8342 H236 | 등록번호 412916079 (12회 대출) | 도서상태 대출가능 | 반납예정일 | 예약 | 서비스 |
| No. 2 | 소장처 중앙도서관/제1자료실(2층)/참고 | 청구기호 R 658.8342 H236 | 등록번호 412901854 | 도서상태 대출불가(열람가능) | 반납예정일 | 예약 | 서비스 |
컨텐츠정보
책소개
Exploring the field of consumer behaviour research, this book provides a current account of known trends and points the way to future research. Focusing on theoretical approaches underlying consumer behaviour, the editors include the application of behavioural concepts to the study of consumer information processing, decision making, attitude change, affect, and the effects of mass communications upon consumers. Over 30 well-known experts to the field contribute their latest psychological and sociological research findings.
정보제공 :
목차
CONTENTS Preface = ⅶ PART ONE MICRO APPROACHES 1. Memory and Decision Making / Joseph W. Alba ; J. Wesley Hutchinson ; John G. Lynch, Jr. = 1 2. Consumer Decision Making / James R. Bettman ; Eric J. Johnson ; John W. Payne = 50 3. Probabilistic Models of Consumer Choice Behavior / Robert J. Meyer ; Barbara E. Kahn = 85 4. The Role of Psychophysiology in Consumer Research / Richard P. Bagozzi = 124 5. Neo-Paviovian Conditioning and Its implications for Consumer Theory and Research / Terrence A. Shimp = 162 6. Affect and Consumer Behavior / Joel B. Cohen ; Charles S. Areni = 188 7. Theories of Attitude Change / Richard E. Petty ; Rao Unnava ; Alan J. Strathman = 241 PART TWO : MACRO APPROACHES 8. Social Cognition : Consumers' Inferences about the Self and others / Valerie S. Folkes ; Tina Kiesler = 281 9. innovative Decision Processes / Hubert Gatignon ; Thomas S. Roberison = 316 10. Mass Communication and Consumer Behavior / Thomas C. O'Guinn ; Ronald J. Faber = 349 11. The Formation and Use of Expectations in Consumer Decision Making / W. Fred van Raaij = 401 12. organizational Buying Behavior / Scott Ward ; Frederick E. Webster, Jr. = 419 13. Consumer Behavior Research and Social Policy / Alan R. Andreasen = 459 PART THREE : PHILOSOPHY AND METHOD 14. Behavioral Methods / Jerry Wind ; Vithala R. Rao ; Paul E. Green = 507 15. Philosophical Tensions in consumer Inquiry / J. Paul Peter = 533 16. Postmodern Alternatives : The Interpretive Turn in Consumer Research / John F. Sherry, Jr. = 548