| 000 |
|
00000cam u2200205 a 4500 |
| 001 |
|
000046168006 |
| 005 |
|
20240129131501 |
| 008 |
|
231226s2023 enka b 001 0 eng |
| 010 |
|
▼a 2023933451
|
| 020 |
|
▼a 9781803923185
▼q (cased)
|
| 020 |
|
▼a 9781803923208
▼q (paperback)
|
| 020 |
|
▼z 9781803923192
▼q (ebook)
|
| 035 |
|
▼a (KERIS)REF000020299043
|
| 040 |
|
▼a DLC
▼b eng
▼e rda
▼c DLC
▼d 211009
|
| 042 |
|
▼a pcc
|
| 050 |
0
0
|
▼a HF5415.32
▼b .G45 2023
|
| 082 |
0
0
|
▼a 658.8/342
▼2 23
|
| 084 |
|
▼a 658.8342
▼2 DDCK
|
| 090 |
|
▼a 658.8342
▼b G314c
|
| 100 |
1
|
▼a Gelbrich, Katja.
|
| 245 |
1
0
|
▼a Cross-cultural consumer behavior /
▼c Katja Gelbrich, Stefan W. Müller, Stanford A. Westjohn.
|
| 260 |
|
▼a Cheltenham, UK ;
▼a Northampton, MA, USA :
▼b Edward Elgar Publishing,
▼c 2023.
|
| 264 |
1
|
▼a Cheltenham, UK ;
▼a Northampton, MA, USA :
▼b Edward Elgar Publishing,
▼c [2023]
|
| 300 |
|
▼a ix, 510 p. :
▼b ill. ;
▼c 25 cm.
|
| 336 |
|
▼a text
▼b txt
▼2 rdacontent
|
| 337 |
|
▼a unmediated
▼b n
▼2 rdamedia
|
| 338 |
|
▼a volume
▼b nc
▼2 rdacarrier
|
| 504 |
|
▼a Includes bibliographical references (p. 433-504) and index.
|
| 520 |
|
▼a "This cutting-edge book unpacks the relationship between culture and consumer behavior to present the state-of-the-art in cross-cultural consumer research. Examining how culture shapes what consumers seek, evaluate and choose to purchase, Cross-Cultural Consumer Behavior explains why and how cultural values such as individualism, indulgence, or uncertainty avoidance influence consumers' buying behavior. With a balanced approach, the book explores not only how cultural differences between countries shape our decisions but also outlines the basic concepts of cross-cultural consumer research, the measurement of cultural values proposed in the Hofstede, Schwartz and GLOBE models, and the psychological foundations of culture-specific consumer behavior. Based on these conceptual foundations, the authors explain how cultural values shape consumers' buying processes, from information searches through post-purchase behavior. This book will be valuable to researchers and students of international business, global marketing, and consumer behavior. Cross-Cultural Consumer Behavior will also be relevant for marketing practitioners and international marketing agencies"--Provided by publisher.
|
| 650 |
0
|
▼a Consumer behavior
▼v Cross-cultural studies.
|
| 650 |
0
|
▼a Marketing
▼x Psychological aspects
▼v Cross-cultural studies.
|
| 700 |
1
|
▼a Müller, Stefan W.
|
| 700 |
1
|
▼a Westjohn, Stanford A.
|
| 945 |
|
▼a ITMT
|
