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Consumer behavior : building marketing strategy / 10th ed., International ed

Consumer behavior : building marketing strategy / 10th ed., International ed (4회 대출)

자료유형
단행본
개인저자
Hawkins, Del I. Mothersbaugh, David L. Best, Roger J.
서명 / 저자사항
Consumer behavior : building marketing strategy / Del I. Hawkins, David L. Mothersbaugh, Roger J. Best.
판사항
10th ed., International ed.
발행사항
Boston :   McGraw-Hill/Irwin,   c2007.  
형태사항
xxiv, 790 p. : col. ill. ; 26 cm.
ISBN
0071106685 9780071106689
서지주기
Includes bibliographical references and indexes.
일반주제명
Consumer behavior --United States. Market surveys --United States. Consumer behavior --United States --Case studies.
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020 ▼a 9780071106689
035 ▼a (KERIS)BIB000010695987
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100 1 ▼a Hawkins, Del I.
245 1 0 ▼a Consumer behavior : ▼b building marketing strategy / ▼c Del I. Hawkins, David L. Mothersbaugh, Roger J. Best.
250 ▼a 10th ed., International ed.
260 ▼a Boston : ▼b McGraw-Hill/Irwin, ▼c c2007.
300 ▼a xxiv, 790 p. : ▼b col. ill. ; ▼c 26 cm.
504 ▼a Includes bibliographical references and indexes.
650 0 ▼a Consumer behavior ▼z United States.
650 0 ▼a Market surveys ▼z United States.
650 0 ▼a Consumer behavior ▼z United States ▼v Case studies.
700 1 ▼a Mothersbaugh, David L.
700 1 ▼a Best, Roger J. ▼0 AUTH(211009)32993.
945 ▼a KLPA

소장정보

No. 소장처 청구기호 등록번호 도서상태 반납예정일 예약 서비스
No. 1 소장처 중앙도서관/서고7층/ 청구기호 658.8342 H393c10a 등록번호 111641307 (4회 대출) 도서상태 대출가능 반납예정일 예약 서비스 B M

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