| 000 | 00921camuu2200265 a 4500 | |
| 001 | 000045163133 | |
| 005 | 20050413132159 | |
| 008 | 980930s1998 enka b 001 0 eng | |
| 010 | ▼a 98204222 | |
| 020 | ▼a 1861523718 | |
| 035 | ▼a KRIC07162544 | |
| 040 | ▼a 247032 ▼c 247032 ▼d 211009 | |
| 050 | 0 0 | ▼a HF5415.32 ▼b .F678 1998 |
| 082 | 0 0 | ▼a 658.8/342 ▼2 21 |
| 090 | ▼a 658.8342 ▼b F794c2 | |
| 100 | 1 | ▼a Foxall, G. R. |
| 245 | 1 0 | ▼a Consumer psychology for marketing / ▼c Gordon Foxall, Ronald Goldsmith, Stephen Brown. |
| 250 | ▼a 2nd ed. | |
| 260 | ▼a London ; ▼a Boston : ▼b International Thomson Business Press , ▼c 1998. | |
| 300 | ▼a xvi, 286 p. : ▼b ill. ; ▼c 25 cm. | |
| 504 | ▼a Includes bibliographical references (p. 254-279) and index. | |
| 650 | 0 | ▼a Consumer behavior. |
| 650 | 0 | ▼a Marketing ▼x Psychological aspects. |
| 700 | 1 | ▼a Goldsmith, Ronald Earl. |
소장정보
| No. | 소장처 | 청구기호 | 등록번호 | 도서상태 | 반납예정일 | 예약 | 서비스 |
|---|---|---|---|---|---|---|---|
| No. 1 | 소장처 중앙도서관/서고7층/ | 청구기호 658.8342 F794c2 | 등록번호 111318071 (4회 대출) | 도서상태 대출가능 | 반납예정일 | 예약 | 서비스 |
| No. 2 | 소장처 중앙도서관/교육보존A/6 | 청구기호 658.8342 F794c2 | 등록번호 111318070 (1회 대출) | 도서상태 대출가능 | 반납예정일 | 예약 | 서비스 |
| No. 3 | 소장처 중앙도서관/교육보존A/6 | 청구기호 658.8342 F794c2 | 등록번호 111318072 (3회 대출) | 도서상태 대출가능 | 반납예정일 | 예약 | 서비스 |
컨텐츠정보
책소개
The second edition of this successful textbook continues to offer a sophisticated treatment of consumer psychology which is directly related to the concerns of marketing management, especially in terms of market segmentation, product positioning and new product development. It has an international approach that is reflected in language, examples, and scope and it also has a comprehensive and up-to-date coverage of literature and recent research. The new edition takes into account past reviewers' and users' comments by reducing the amount of material on adaptive/innovative cognitive style and replaces this with a wider range of material on the theme of personality and new product phrase. This edition also includes end-of-chapter questions and suggested further reading.
정보제공 :
저자소개
Gordon R. Foxall(지은이)
<마케팅을 위한 소비자심리학>
Ronald E. Goldsmith(지은이)