| 000 | 01066camuu2200289 a 4500 | |
| 001 | 000045305522 | |
| 005 | 20061110134915 | |
| 008 | 050906s2006 njua b 001 0 eng | |
| 010 | ▼a 2005025623 | |
| 020 | ▼a 0470093528 (alk. paper) | |
| 035 | ▼a (KERIS)BIB000010668080 | |
| 040 | ▼a 211032 ▼c 211032 ▼d 211032 ▼d 244002 | |
| 042 | ▼a pcc | |
| 050 | 0 0 | ▼a HF5415.32 ▼b .E933 2006 |
| 082 | 0 0 | ▼a 658.8342 ▼2 22 |
| 090 | ▼a 658.8342 ▼b E92c | |
| 100 | 1 | ▼a Evans, Martin ▼q (Martin J.) |
| 245 | 1 0 | ▼a Consumer behaviour / ▼c Martin Evans, Ahmad Jamal, Gordon Foxall. |
| 246 | 3 | ▼a Consumer behavior |
| 260 | ▼a Hoboken, NJ : ▼b John Wiley & Sons , ▼c 2006. | |
| 300 | ▼a xv, 404 p. : ▼b ill. ; ▼c 26 cm. | |
| 504 | ▼a Includes bibliographical references (p. [368]-388) and index. | |
| 505 | 0 | ▼a Individual aspects of consumer behaviour -- Social and group aspects of consumer behaviour -- Integrated approaches to consumer behaviour. |
| 650 | 0 | ▼a Consumer behavior. |
| 700 | 1 | ▼a Jamal, Ahmad ▼d 1965- |
| 700 | 1 | ▼a Foxall, G. R. |
Holdings Information
| No. | Location | Call Number | Accession No. | Availability | Due Date | Make a Reservation | Service |
|---|---|---|---|---|---|---|---|
| No. 1 | Location Sejong Academic Information Center/Social Science/ | Call Number 658.8342 E92c | Accession No. 151217203 | Availability Available | Due Date | Make a Reservation | Service |
Contents information
Book Introduction
Consumer Behaviour is an exciting, new European text written in student friendly language and designed specifically around how students learn. Using their considerably experience, Martin Evans, Ahmad Jamal and Gordon Foxall present a concise exploration of the key aspects of the Consumer Behaviour in a lively but rigorous manner. They also include topical issues, such as Consumer Misbehaviour, and the growing trend within marketing to attempt to understand consumers through an ever?expanding range of personalised transactional and profile data.
Consumer Behaviour is an exciting, new European text written in student friendly language and designed specifically around how students learn. Using their considerably experience, Martin Evans, Ahmad Jamal and Gordon Foxall present a concise exploration of the key aspects of the Consumer Behaviour in a lively but rigorous manner. They also include topical issues, such as Consumer Misbehaviour, and the growing trend within marketing to attempt to understand consumers through an ever-expanding range of personalised transactional and profile data.
Information Provided By: :
Author Introduction
Gordon R. Foxall(지은이)
<마케팅을 위한 소비자심리학>
Martin Evans(지은이)