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| 100 | 1 | ▼a Foxall, G. R. |
| 245 | 1 0 | ▼a Consumer psychology for marketing / ▼c Gordon R. Foxall and Ronald E. Goldsmith. |
| 260 | ▼a London ; ▼a New York : ▼b Routledge, ▼c 1994. | |
| 300 | ▼a x, 244 p. : ▼b ill. ; ▼c 25 cm. | |
| 504 | ▼a Includes bibliographical references (p. [213]-234) and index. | |
| 650 | 0 | ▼a Consumer behavior. |
| 650 | 0 | ▼a Marketing ▼x Psychological aspects. |
| 700 | 1 | ▼a Goldsmith, Ronald Earl. |
Holdings Information
| No. | Location | Call Number | Accession No. | Availability | Due Date | Make a Reservation | Service |
|---|---|---|---|---|---|---|---|
| No. 1 | Location Main Library/Western Books/ | Call Number 658.8342 F794c | Accession No. 111024706 (3회 대출) | Availability Available | Due Date | Make a Reservation | Service |
| No. 2 | Location Main Library/Education Reserves1/ | Call Number 658.8342 F794c | Accession No. 111641584 | Availability Available | Due Date | Make a Reservation | Service |
Contents information
Book Introduction
This text shows how psychology can make sense of consumer behaviour, arguing that traditional segmentation criteria are not always appropriate in a world growing ever more fluid and complex. The work explores information processing; the influence of personality and style on consumer choice; sex symbolism; situational and social contexts; and retail environments. This analysis is related to practical needs of the modern marketing manager, offering a blend of theory and practice.
Information Provided By: :
Author Introduction
Gordon R. Foxall(지은이)
<마케팅을 위한 소비자심리학>
Ronald E. Goldsmith(지은이)
Table of Contents
CONTENTS List of figures = ⅸ List of Tables = xi Acknowledgments = xiii Introduction = 1 Part Ⅰ Consumer-oriented marketing 1 The marketing task = 7 Consumer orientation = 7 Market segmentation and product positioning = 9 The product life cycle = 11 Responding to consumer behavior = 15 Summary = 22 2 Consumer choice in theory and practice = 24 Consumer decision making = 24 High involvement : the cognitive consumer = 27 Low involvement : the uninvolved consumer = 29 Modes of consumer behavior = 34 Consumer innovators and innovativeness = 35 Characteristics of consumer innovators = 39 Modeling innovative adoption = 43 Summary = 44 Part Ⅱ The cognitive consumer 3 Perceptual processes = 49 What is perception? = 49 Perception and consumer behavior = 52 Consumer perceptions of the marketing mix = 58 Subliminal perception = 67 Summary = 69 4 Cognitive and behavioral learning = 71 What is learning? = 71 Cognitive learning = 72 Behavioral learning = 82 Summary = 91 5 Attitudes and behavior = 93 The meaning of attitude = 93 The measurement of attitudes = 95 Attitude - behavior consistency = 97 Marketing implications = 102 Persuasion : general considerations in attitude change = 106 Strategies of persuasion = 111 Summary = 116 Part Ⅲ The personal consumer 6 Personality and cognitive style = 121 The nature of personality = 121 Personality research in marketing = 123 Personality types : extroversion, emotionality and tough-mindedness = 128 Cognitive personality traits : the case of consumer innovators = 133 Summary = 145 7 Motivation and lifestyle = 147 Shopping motives = 147 The meaning of motivation = 151 Maslow's hierarchy of needs = 153 The Freudian interpretation of motivation = 155 Some marketing insights = 158 Motivation research = 160 Consumer lifestyles = 163 A multidimensional approach to consumer motivation = 167 Summary = 170 Part Ⅳ Consumers in context 8 Retail environments = 173 Situational influences on consumer behavior = 173 The retail environment and consumer behavior = 175 Choice and loyalty = 180 In-store consumer behavior = 183 Crowding = 187 Atmospherics = 189 Summary = 192 9 Consumers in the social structure = 193 Social influence = 193 Reference group influences = 193 The family as a consumption unit = 197 Cultures and subcultures = 205 Summary = 211 References = 213 Index = 235