| 000 | 00000cam u2200205 a 4500 | |
| 001 | 000000634216 | |
| 005 | 20200529094712 | |
| 008 | 960828s1997 maua b 001 0 eng | |
| 010 | ▼a 96041134 | |
| 015 | ▼a GB97-18596 | |
| 020 | ▼a 0201880679 | |
| 040 | ▼a DLC ▼c DLC ▼d UKM ▼d 211009 | |
| 049 | ▼l 121037965 ▼f 과학 | |
| 050 | 0 0 | ▼a HF5548.32 ▼b .K35 1997 |
| 082 | 0 0 | ▼a 658.8/00285 ▼2 23 |
| 084 | ▼a 658.800285 ▼2 DDCK | |
| 090 | ▼a 658.800285 ▼b K14e | |
| 100 | 1 | ▼a Kalakota, Ravi. |
| 245 | 1 0 | ▼a Electronic commerce : ▼b a manager's guide / ▼c Ravi Kalakota, Andrew B. Whinston. |
| 260 | ▼a Reading, Mass. : ▼b Addison-Wesley, ▼c c1997. | |
| 300 | ▼a xiv, 431 p. : ▼b ill. ; ▼c 24 cm. | |
| 504 | ▼a Includes bibliographical references (p. 415-417) and index. | |
| 650 | 0 | ▼a Electronic commerce. |
| 700 | 1 | ▼a Whinston, Andrew B. |
소장정보
| No. | 소장처 | 청구기호 | 등록번호 | 도서상태 | 반납예정일 | 예약 | 서비스 |
|---|---|---|---|---|---|---|---|
| No. 1 | 소장처 과학도서관/Sci-Info(2층서고)/ | 청구기호 658.800285 K14e | 등록번호 121037965 (4회 대출) | 도서상태 대출가능 | 반납예정일 | 예약 | 서비스 |
컨텐츠정보
책소개
How do you manage electronic commerce? What is the technology behind electronic commerce? Electronic Commerce: A Manager's Guide is the ideal starting point for business managers and professionals involved with electronic commerce, as well as professionals/users who want to keep abreast of the latest trends and issues in management practices affected by electronic commerce technology. Authors Ravi Kalakota and Andrew Whinston take a down-to-earth approach to a very important business subject, with insightful examples to show how ideas have been put into practice. Highlights *Provides a clear overview of what electronic commerce is all about. *Specifies the business uses and technology directions of the World Wide Web *Clarifies management issues facing Internet Service Providers. *Explains firewalls, transaction security, and electronic payment methods. *Describes electronic commerce applications and challenges in banking, retailing, and publishing. *Covers electronic commerce applications internally within the corporation -- supply-chain management, manufacturing, and finance. 0201880679B04062001
정보제공 :
저자소개
레비 칼라코타(지은이)
교수, 전략가, 강연자이자 저술가. E-Business Strategy 사의 설립자이면서 최고 경영자로이고, 아틀란타에 있는 디지털 상거래 센터의 소장이기도 하다. 주요 저서로는 <Frontiers of Electronic Commerce>와 <electronic Commerce : A Manager's Guide>가 있다.
목차
CONTENTS Preface = ⅲ 1 Introduction to Electronic Commerce = 1 1.1 Defining Electronic Commerce = 3 Brief History of Electronic Commerce = 5 1.2 Forces Fueling Electronic Commerce = 7 Electronic Forces = 7 Marketing and Customer Interaction Forces = 8 Technology and Digital Convergence = 9 Implications of Various Forces = 11 1.3 Electronic Commerce Industry Framework = 11 The Information Superhighway = 13 Multimedia Content and Network Publishing = 14 Messaging and Information Distribution = 14 Common Business Services Infrastructure = 15 Other Key Support Layers = 15 Putting the Framework into Action : Microsoft Corporation = 16 1.4 Types of Electronic Commerce = 18 Inter-organizational Electronic Commerce = 18 Intra-organizational Electronic Commerce = 19 Consumer-to-Business Electronic Commerce = 20 Intermediaries and Electronic Commerce = 21 1.5 Key Questions for Management = 23 Competitive Pressure = 24 External Threat = 25 Incorporating Changes = 26 Designing New Organizational Structures = 28 Managerial Options and Priorities = 28 1.6 Summary = 29 2 The Internet and the Access Provider Industry = 31 2.1 Internet Service Providers = 32 Key Market Drivers for the Internet = 34 Who Is Making Money on the Internet = 35 Clarifying Internet Terminology = 37 2.2 Companies Providing Internet Access = 38 Internet Topology = 40 Differentiating Market Segments : Commercial versus Consumer = 42 2.3 Internet versus Online Services = 44 Open versus Closed Architecture = 46 Controlled Content versus Uncontrolled Content = 46 Metered Pricing versus Flat Pricing = 46 Innovation versus Control = 46 2.4 Predicting the Future of the IAP Market = 47 Convergence Leading to Competition = 48 Service and Capacity Management = 50 Customer Service, Loyalty, and Retention = 51 Marketing = 52 Customer Education = 52 Changing Technology behind Internet Access = 53 Changing Technology behind the Access Provider = 58 2.5 Summary = 60 3 World Wide Web - Applications = 63 3.1 Brief History of the Web = 64 3.2 What Exactly Is the Web? = 65 3.3 Why Is the Web Such a Hit? = 69 The Web and Ease of Use = 69 The Web and Ease of Publishing = 70 The Web as a New Distribution Channel = 71 The Web and Network-Centric Computing = 71 The Web and New Intra-Business Applications = 72 3.4 The Web and Electronic Commerce = 73 3.5 The Web and Intra-Business Commerce = 79 Other Intranet Applications = 85 Intranet Advantages and Disadvantages = 88 Management of Intranets = 90 3.6 Understanding the Intranet Architecture = 86 3.7 Summary = 92 4 World Wide Web - Concepts and Technology = 93 4.1 Key Concepts behind the Web = 94 4.2 Overview of the Web's Technical Architecture = 95 4.3 Interactive Web Applications = 98 Interactive Applications = 98 Interactivity and Information Integration = 99 Web Extensions for Interactive Applications = 100 4.4 Web and Database Integration = 104 Web Database Products = 105 HTML Forms and CGI Programs = 105 4.5 Web Software Developmental Tools = 107 Need for Better Programming Languages = 108 New Programming Language : Java = 108 Technically Speaking : What Exactly Is Java? = 109 Role of Java in Electronic Commerce = 110 How Does Java Work? = 112 Business Reasons for Using Java = 113 4.6 Multimedia Web Extensions = 114 Virtual Reality Modeling Language(VRML) = 114 RealAudio = 117 Internet and Web-based Telephony = 119 4.7 Directories and Search Engines = 120 Lycos = 120 4.8 Summary = 121 5 Firewalls and Transaction Security = 123 5.1 Firewalls and Network Security = 125 Types of Firewalls = 126 Firewall Security Policies = 132 Emerging Firewall Management Issues = 133 5.2 Transaction Security = 134 Types of Online Transactions = 135 Requirements for Transaction Security = 136 5.3 Encryption and Transaction Security = 138 Secret-Key Encryption = 138 Public-Key Encryption = 139 Implementation and Management Issues = 143 5.4 World Wide Web and Security = 146 Netscape's Secure Sockets Layer = 146 Security and Online Web-based Banking = 148 5.5 Summary = 150 6 Electronic Payment Systems = 153 6.1 Overview of the Electronic Payment Technology = 154 The Online Shopping Experience = 156 Limitations of Traditional Payment Instruments = 157 6.2 Electronic or Digital Cash = 160 Properties of Electronic Cash = 160 Digital Cash in Action = 161 6.3 Electronic Checks = 163 Benefits of Electronic Checks = 164 Electronic Checks in Action = 165 NetCheck : A Prototype Electronic Check System = 165 Electronic Check Project = 167 6.4 Online Credit Card-Based Systems = 168 Types of Credit Card Payments = 169 Secure Electronic Transactions(SET) = 172 6.5 Other Emerging Financial Instruments = 174 Debit Cards at the Point of Sale(POS) = 174 Debit Cards and Electronic Benefits Transfer = 174 Smart Cards = 176 6.6 Consumer, Legal, and Business Issues = 177 6.7 Summary = 179 7 Electronic Commerce and Banking = 181 7.1 Changing Dynamics in the Banking Industry = 183 Changing Consumer Needs = 184 Cost Reduction = 184 Demographic Trends = 185 Regulatory Reform = 186 Technology-based Financial Services Products = 186 7.2 Home Banking History = 187 Why Will It Be Different This Time? = 188 7.3 Home Banking Implementation Approaches = 189 Home Banking Using Bank's Proprietary Software = 190 Banking via the PC Using Dial-Up Software = 192 Banking via Online Services = 196 Banking via the Web : Security First Network Bank = 198 7.4 Open versus Closed Models = 203 7.5 Management Issues in Online Banking = 205 Differentiating Products and Services = 206 Managing Financial Supply Chains = 207 Pricing Issues in Online Banking = 209 Marketing Issues : Attracting Customers = 210 Marketing Issues : Keeping Customers = 210 Back-Office Support for Online Banking = 211 Integrating Telephone Call Centers with the Web = 212 7.6 Summary = 214 8 Electronic Commerce and Retailing = 217 8.1 Changing Retail Industry Dynamics = 218 Overbuilding and Excess Capacity = 219 Demographic Changes = 219 Consumer Behavior = 220 Technology Improvements in Electronic Retailing = 221 8.2 Online Retailing Success Stories = 225 Online Retailing : Peapod's Experience = 225 CUC International = 228 Wine on the Web : Virtual Vineyards = 231 Web-based Travel Agencies = 232 8.3 Mercantile Models from the Consumer's Perspective = 234 Distinct Phases of a Consumer Mercantile Model = 235 Prepurchase Preparation = 237 Purchase Consummation = 240 Postpurchase Interaction = 243 8.4 Management Challenges in Online Retailing = 243 Come Up with a Retailing Strategy = 244 Manage Channel Conflict = 245 Learn to Price Online Products／Services = 246 Deliver a Satisfying Shopping Experience = 247 Design the Layout of an Online Store = 247 Manage Brands = 248 Create the Right Incentives = 249 8.5 Summary = 249 9 Electronic Commerce and Online Publishing = 251 9.1 Why Online Publishing? = 253 Online Publishing Strategies = 255 9.2 Online Publishing Approaches = 256 Full-Text and Bibliographic Databases = 259 Personalized and Customized News = 262 Business Information and News Delivery = 263 Edutainment 〓 Education + Entertainment = 264 9.3 Online Publishing Success Stories = 265 PointCasting = 265 Time Warner's Pathfinder = 267 Disney Online = 269 Integrating TV and Data Streams : Intercasting = 272 9.4 Advertising and Online Publishing = 274 An Online Publishing Missing Piece : Measurement = 277 9.5 Digital Copyrights and Electronic Publishing = 278 Online Copyright Protection Methods = 279 9.6 Summary = 282 10 Intranets and Supply-Chain Management = 285 10.1 Supply-Chain Management Fundamentals = 287 Pull versus Push Supply-Chain Models = 288 Elements of Supply-Chain Management = 290 Integrating Functions in a Supply Chain = 292 10.2 Managing Retail Supply Chains = 294 The Order Management Cycle(OMC) = 295 10.3 Supply-Chain Application Software = 304 Software for Supply-Chain Management = 305 Recent Trends in Application Software = 307 What Is the Business Market? = 308 Understanding the Application Software Architecture = 309 10.4 Future of Supply-Chain Software = 310 Intranets and Network-Centric Computing = 310 Intranets and Application Software = 312 Impact of the Web on Application Software = 312 Elaborating on the Intranet Architecture = 313 What Remains to Be Done? = 315 10.5 Summary = 315 11 Intranets and Customer Asset Management = 317 11.1 Why Customer Asset Management? = 319 Challenges in Implementing Customer Asset Management = 320 Customer Asset Management and Supply Chains = 320 11.2 Online Sales Force Automation = 321 What Is Sales Force Automation? = 321 Elements of Online Sales Automation = 322 Intranets and Sales Automation = 324 What Are the Management Issues? = 329 11.3 Online Customer Service and Support = 330 The Web and Customer Service = 331 The Role of Technology in Customer Service = 333 What Are the Business Requirements? = 334 The Enabling Intranet Technology = 338 11.4 Technology and Marketing Strategy = 340 Marketing Decision Support Systems = 341 Marketing Decision Support Applications = 344 11.5 Summary = 347 12 Intranets and Manufacturing = 349 12.1 Defining the Terminology = 350 Integrated Logistics = 350 Agile Manufacturing = 352 12.2 Emerging Business Requirements = 354 Customer-Driven Manufacturing = 354 Rapid Internal Response to Demand Changes = 355 Efficiently Managing Supply Chain Complexity = 356 12.3 Manufacturing Information Systems = 357 Discrete versus Process Manufacturing Market = 358 Types of Manufacturing Information Systems = 361 12.4 Intranet-Based Manufacturing = 366 Customer-Driven Manufacturing = 366 Real-Time Decision Support = 367 Intelligent Process Management = 368 12.5 Logistics Management = 369 Problems with Traditional Logistics Management = 370 Case Study : Microsoft Corp. Integrated Logistics = 371 Objective of Modern Logistics Function = 372 Forecasting = 373 Purchasing = 374 Distribution Management = 375 12.6 Electronic Data Interchange(EDI) = 376 Benefits of EDI = 377 EDI in Action = 377 Why Has EDI Adoption Lagged? = 379 12.7 Summary = 381 13 Intranets and Corporate Finance = 383 13.1 Intranets and Finance = 385 What Exactly Are Financial Systems? = 385 What Do Financial Systems Do? = 385 Financial Intranets = 389 13.2 Understanding the Different Software Modules = 393 Transaction Accounting and Electronic Commerce = 393 Financial Analysis and Management Accounting = 396 Inventory Accounting = 397 Payment Management = 398 Treasury and Cash Management = 400 13.3 Human Resources Management Systems = 401 HRMS Functions = 402 13.4 Size／Structure of Financials Software Market = 405 Product Strategy = 405 Financial Data Warehouses = 406 How Are Firms Using the Web for OLAP? = 408 Desirable Software Requirements = 410 13.5 Summary = 411 Epilogue = 413 References = 415 Index = 419