| 000 | 00937camuu2200277 a 4500 | |
| 001 | 000000775008 | |
| 005 | 20020723112320 | |
| 008 | 980924s1999 maua b 001 0 eng | |
| 010 | ▼a 98043263 | |
| 020 | ▼a 0875848893 (alk. paper) | |
| 040 | ▼a DLC ▼c DLC ▼d 211009 | |
| 049 | 1 | ▼l 111216456 |
| 050 | 0 0 | ▼a HF5415.124 ▼b .H33 1999 |
| 082 | 0 0 | ▼a 658.8/00285/4678 ▼2 21 |
| 090 | ▼a 658.800285 ▼b H141na | |
| 100 | 1 | ▼a Hagel, John. |
| 245 | 1 0 | ▼a Net worth : ▼b shaping markets when customers make the rules / ▼c John Hagel III, Marc Singer. |
| 260 | ▼a Boston : ▼b Harvard Business School Press, ▼c c1999. | |
| 300 | ▼a xx, 313 p. : ▼b ill. ; ▼c 24 cm. | |
| 504 | ▼a Includes bibliographical references (p. 285-291) and index. | |
| 650 | 0 | ▼a Infomediaries. |
| 650 | 0 | ▼a Consumers ▼x Information services. |
| 650 | 0 | ▼a Privacy, Right of. |
| 650 | 0 | ▼a Online information services. |
| 700 | 1 | ▼a Singer, Marc. |
소장정보
| No. | 소장처 | 청구기호 | 등록번호 | 도서상태 | 반납예정일 | 예약 | 서비스 |
|---|---|---|---|---|---|---|---|
| No. 1 | 소장처 중앙도서관/교육보존A/6 | 청구기호 658.800285 H141na | 등록번호 111216456 | 도서상태 대출가능 | 반납예정일 | 예약 | 서비스 |
컨텐츠정보
책소개
This text explores the impact and potential of the Internet to upend the relationship that links business with their customers. It explains how business can position themselves as advocates or agents that help customers maximize the value of their data.
정보제공 :
목차
CONTENTS Preface = ⅸ PART Ⅰ THE NEW INFOMEDIARIES 1 Seller Beware = 3 2 An Agent for the Rest of Us = 21 3 Promising Markets = 49 4 Who Can Play? = 77 PART Ⅱ ENTRY STRATEGIES 5 Stage One : Building the Profile = 109 6 Stage Two : Spinning a Web = 133 7 Stage Three : Playing the Spider's Role = 157 8 The Economics of Infomediation = 187 PART Ⅲ THE INFOMEDIATION OF MARKETS 9 The Unraveling of the Firm = 205 10 Reverse Markets = 229 11 Consumer Unbound = 247 Appendix : The Technology Tool Kit = 261 Further Reading = 285 Index = 293 About the Authors = 313