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| 008 | 041013s2004 enka 000 eng | |
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| 020 | ▼a 0415311411 : ▼c ?0.00 | |
| 020 | ▼a 041531142X (pbk.) : ▼c ?6.99 | |
| 040 | ▼a StDuBDS ▼d Uk ▼d 244002 | |
| 082 | 0 4 | ▼a 658.8002854678 ▼2 21 |
| 090 | ▼a 658.800285 ▼b D411e | |
| 100 | 1 | ▼a Dennis, Charles, ▼c MCIM. |
| 245 | 1 0 | ▼a e-Retailing / ▼c Charles Dennis, Bill Merrilees and Tino Fenech. |
| 260 | ▼a London : ▼b Routledge , ▼c 2004. | |
| 263 | ▼a 200402 | |
| 300 | ▼a xvii, 295 p. : ▼b ill ; ▼c 24cm. | |
| 440 | 0 | ▼a Routledge e-business series |
| 650 | 0 | ▼a Internet marketing. |
| 700 | 1 | ▼a Merrilees, Bill. |
| 700 | 1 | ▼a Fenech, Tino. |
소장정보
| No. | 소장처 | 청구기호 | 등록번호 | 도서상태 | 반납예정일 | 예약 | 서비스 |
|---|---|---|---|---|---|---|---|
| No. 1 | 소장처 세종학술정보원/사회과학실(4층)/ | 청구기호 658.800285 D411e | 등록번호 151160644 | 도서상태 대출가능 | 반납예정일 | 예약 | 서비스 |
컨텐츠정보
책소개
Most experts agree that the advent of internet retailing has transformed the marketplace, but until now students of the subject have had to search far and wide for comprehensive up-to-date analyses of the new business landscape. Coverage of the recent dot-com boom and bust obscured the fact that e-retailing is now firmly established in global business, promising growth rates that will continue to rise globally.
This much-needed book provides readers with a guide to the implementation and operation of a successful e-retailing business, and has been written for students, entrepreneurs and researchers at all levels. By identifying and explaining the underlying principles of e-retailing and its relationship with conventional retail methods, this research-based book leads readers through this exciting and emerging subject. Throughout, case studies are explored, including:
- Ipod
- Nike
- Amazon
- e-Bay
- McDonald's
- Nokia.
With accessibly written features such as key learning points, questions, think points and further reading, e-Retailing is core reading for anyone using, studying or researching the internet or e-retailing.
정보제공 :
목차
1. Introduction to the World of e-Retailing 2. e-Retailing in Practice 3. Understanding and Communicating with the e-Consumer 4. Information Search on the Web 5. e-Store Design, Image and Loyalty 6. Online Service, Convenience and Price 7. Branding on the Web 8. e-Malls 9. e-Retailing Models 10. Integration of e-Retailing into an Organization 11. m-Shopping 12. The Future of e-Retailing
정보제공 :