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E-profit : high payoff strategies for capturing the e-commerce edge

E-profit : high payoff strategies for capturing the e-commerce edge (2회 대출)

자료유형
단행본
개인저자
Cohan, Peter S., 1957-
서명 / 저자사항
E-profit : high payoff strategies for capturing the e-commerce edge / Peter S. Cohan.
발행사항
New York :   AMACOM,   c2000.  
형태사항
xvii, 285 p. : ill. ; 24 cm.
ISBN
0814405444
서지주기
Includes bibliographical references and index.
일반주제명
Business enterprises -- Computer networks. Electronic commerce. Information technology -- Economic aspects. Internet. Internet marketing.
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050 0 0 ▼a HD30.37 ▼b .C65 2000
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090 ▼a 658.800285 ▼b C678e
100 1 ▼a Cohan, Peter S., ▼d 1957-
245 1 0 ▼a E-profit : ▼b high payoff strategies for capturing the e-commerce edge / ▼c Peter S. Cohan.
260 ▼a New York : ▼b AMACOM, ▼c c2000.
300 ▼a xvii, 285 p. : ▼b ill. ; ▼c 24 cm.
504 ▼a Includes bibliographical references and index.
650 0 ▼a Business enterprises ▼x Computer networks.
650 0 ▼a Electronic commerce.
650 0 ▼a Information technology ▼x Economic aspects.
650 0 ▼a Internet.
650 0 ▼a Internet marketing.

No. 소장처 청구기호 등록번호 도서상태 반납예정일 예약 서비스
No. 1 소장처 중앙도서관/교육보존A/6 청구기호 658.800285 C678e 등록번호 111197566 (2회 대출) 도서상태 대출가능 반납예정일 예약 서비스 B M
No. 2 소장처 세종학술정보원/사회과학실(4층)/ 청구기호 658.800285 C678e 등록번호 151108358 도서상태 대출가능 반납예정일 예약 서비스 B M ?
No. 소장처 청구기호 등록번호 도서상태 반납예정일 예약 서비스
No. 1 소장처 중앙도서관/교육보존A/6 청구기호 658.800285 C678e 등록번호 111197566 (2회 대출) 도서상태 대출가능 반납예정일 예약 서비스 B M
No. 소장처 청구기호 등록번호 도서상태 반납예정일 예약 서비스
No. 1 소장처 세종학술정보원/사회과학실(4층)/ 청구기호 658.800285 C678e 등록번호 151108358 도서상태 대출가능 반납예정일 예약 서비스 B M ?

컨텐츠정보

책소개

Cohan, president of a management consulting firm specializing in new business opportunities, evaluates the value of getting into e-business, covering topics such as the economic benefits of e-commerce, safety and privacy concerns, the AOL-Time Warner merger, day trading and the investment possibilities of the Internet, predictions of the hottest e-businesses currently on the horizon and the future trends in electronic commerce. Annotation c. Book News, Inc., Portland, OR (booknews.com)


정보제공 : Aladin

목차


CONTENTS

List of Illustrations = xi

Preface = xiii

Acknowledgments = xvii

1. Introduction : e-Profit = 1

Part Ⅰ Winning the Economic Case for E-Commerce = 23

 2. The Evidence on High-Payoff E-Commerce Applications = 25

 3. Financial Evaluation of E-Commerce = 45

 4. How E-Commerce Creates Competitive Advantage = 69

Part Ⅱ Managing the Transition to E-Commerce = 95

 5. Getting Senior Management Online = 97

 6. Evaluating Potential Applications = 119

 7. Leading Change = 143

 8. Sustaining Change = 166

Part Ⅲ Building the E-Commerce Infrastructure = 185

 9. Designing the Architecture = 187

 10. Evaluating Suppliers = 210

 11. Negotiating the Deals = 231

 12. Managing the Implementation = 254

Index = 271



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