상세정보

Corporate structures, like the physical and biological structure of the human brain, operate from one of three individually distinct but intricately interrelated systems: mental, emotional, and spiritual. The healthiest organizations, like the healthiest minds, learn to respond and adapt to external stimuli through a well integrated union of all three structures rather than a single, rigid approach. Business models, however, primarily neglect emotional and spiritual components in their operations, placing emphasis instead on efficiency, results, and other qualities readily associated with the mental structure alone. With only one-third of the corporate brain utilized, the remaining two-thirds present a vast reserve of ideas and opportunities for responding creatively to the daily demands of corporate life. Rewiring the Corporate Brain offers a new way to think about, lead, and structure organizations for fundamental transformation. It demonstrates how people must change the thinking behind their thinking - i.e., rewire the structures of the corporate brain - to operate more fully and achieve genuine fundamental organizational change. Written for managers at all levels, Rewiring the Corporate Brain takes its lead from quantum, chaos, and the latest brain sciences to offer practical, accessible, and inspiring alternatives to traditional structures in corporate design, practice, and implementation.

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CONTENTS

Foreword by Lord Andrew Stone, Marks & Spencer = ⅸ

Preface = xv

Introduction : The Transformation Lie = 1

Part Ⅰ : Using the New Science to Rewire Corporate Thinking

 One Three Levels of Real Transformation = 10

 Two Three Kinds of Thinking : How the Brain Rewires Itself = 26

 Three Eight Principles of the Old and New Science Applied to Leadership = 41

 Four At the Edge = 74

Part Ⅱ : Structure and Leadership of the Rewired Corporation

 Five The Western Model : The Newtonian Self and the Newtonian Organization = 100

 Six The Eastern Model : The Networked Self and the Networked Organization = 108

 Seven The Quantum Model : Bridging East and West = 118

 Eight Dialogue : A Chance to Grow New Neural Connections = 135

 Nine Servant Leaders : What Do They Really Serve = 145

Afterword / by Peter Isaac ; Peter Chadwick Ltd = 155

Bibliography = 157

Index = 159

About the Author = 161