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The wide range of possible performance criteria for business enterprises raises serious questions of definition and measurement. Indeed, measurement is at the heart of the analysis of success and failure of business operations, and much depends on the quality of the information that is available. The evaluation of business performance comes into sharp focus with the pUblication of companies' annual and semi-annual accounts, which are then followed by commentaries from stockbrokers and business analysts in reports to investors and in articles in the financial press. Captains of industry may not have to suffer the indignity of frequent public opinion polls that gauge the popularity of politicians. Nevertheless, they are plagued by a similar phenomenon, in that views expressed by analysts, customers, shareholders and investors, serve as powerful reminders to senior executives that the business world is subject to many upheavals and that even the most seemingly secure can suddenly fall from grace.

The wide range of possible performance criteria for business enterprises raises serious questions of definition and measurement. Indeed, measurement is at the heart of the analysis of success and failure of business operations, and much depends on the quality of the information that is available. The evaluation of business performance comes into sharp focus with the pUblication of companies' annual and semi-annual accounts, which are then followed by commentaries from stockbrokers and business analysts in reports to investors and in articles in the financial press. Captains of industry may not have to suffer the indignity of frequent public opinion polls that gauge the popularity of politicians. Nevertheless, they are plagued by a similar phenomenon, in that views expressed by analysts, customers, shareholders and investors, serve as powerful reminders to senior executives that the business world is subject to many upheavals and that even the most seemingly secure can suddenly fall from grace.

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CONTENTS

Preface = 1

1 Structuring the unstructured = 9

2 Mission incomplete = 25

3 Board size and corporate failure = 35

4 Determinants of corporate performance = 45

5 Prominent performance ratios = 61

6 A simple formula = 79

7 A misleading performance ratio = 91

8 Use and misuse of productivity ratios = 97

9 The bottom-liners = 107

10 In pursuit of market share = 119

11 Intrepid gurus = 133

12 On competitiveness = 141

13 OR at the top? = 149

14 Managing change = 163

15 Closing the gap = 169

16 Measuring quality of information systems = 179

17 Divide and rule = 187

18 Centralism versus federalism = 209

19 Hondaism - myth and reality = 217

20 A cake can be cut in many ways = 231

21 Time management = 243

22 Management performance appraisal = 249

23 What makes Sammy run? = 263

24 Don't spit in the soup, we all have to eat = 283

25 The role of business schools = 293

26 Business policy for beginners = 305

Index = 315