상세정보

Over the past two decades, businesses in virtually every sector of the world economy have benefited from the technologies of electronic commerce--the automation of commercial transactions using computer and communications technologies. Electronic commerce has spurred far-reaching changes in business, on multiple fronts, using many technologies. This book provides a deep, practical understanding of these technologies and their use in e-commerce. Unlike other books on e-commerce, it does not concentrate solely on the Internet. Instead, it suggests that the Internet is only a bridge technology--attractive because of its low cost and global reach, but unattractive because of its slow speed and poor user interface.

Each of the twelve chapters contains an overview of a current theory or practice followed by one or more business case studies. A combination of academic theory and case studies provides a comprehensive picture of how businesspeople use computers to revolutionize the selling and delivery of their products and services.

정보제공 :

CONTENTS
Preface = ⅸ
1 Introduction to Electronic Commerce = 1
  The Foundations of Electronic Commerce = 4
  Electronic Commerce Infrastructure = 6
  Electronic Markets = 6
  Electronic Commerce Supporting Functions = 7
  Electronic Commerce Opportunities : Today and Tomorrow = 7
  Notes = 8
2 Information Technology in the Post-Industrial Revolution = 9
  Digital Railroads = 12
  Channels and Intermediaries = 15
  Electronic Channels = 22
  Notes = 24
  Case Studies
    Andersen Consulting : The Asia Intranet Opportunity / Peter Lovelock ; Theodore H. Clark = 27
3 Redefining the Geography of Space, Time, and Money = 53
  The Hard Middle = 62
  The Problem with Innovation = 63
  Jobs and the Internet = 64
  Recommended Reading = 69
  Notes = 69
  Case Studies
    Financial Times Syndication Services : Making Money on the Web / Peter Lovelock ; Theodore H. Clark = 71
    Security First Network Bank : The World's First Internet Bank, http:／／www.sfnb.com / Theodore H. Clark ; John J. Sviokla = 91
    Global Electronics Manufacturing(HK) Ltd. / Theodore H. Clark ; Alvin Chu = 121
4 Supply Chain Management and Information Alliances = 141
  Transforming the Value Chain Using Information Technology = 141
  Strategic IT and the Value Chain beyond the Firm = 145
  The Beer Game and the Value of Information = 146
  Benefits and Challenges of Sharing Information = 151
  Interorganizational Systems and BPR = 152
  Developing and Maintaining IOS Partnerships = 153
  Wholesale Electronic Commerce : IOS and the Internet = 154
  Notes = 155
  Case Studies
    H. E. Butt Grocery Company : A Leader in ECR Implementation / Theodore H. Clark ; David C. Croson ; James L. McKenney ; Richard L. Nolan = 157
    Procter & Gamble : Improving Consumer Value through Process Redesign / Theodore H. Clark ; James L. McKenney = 197
5 Telecommunications Infrastructure in Transition = 221
  Telecommunications Technology = 221
  Communications Media and Bandwidth = 222
  Telecommunications for Voice and Modems = 223
  ISDN and Packet-Switched Services = 225
  Synchronous and Asynchronous Transmission = 228
  Declining Costs of Digital Communications = 228
  The Rise of Computer Networks = 229
  The World Wide Web = 232
  Notes = 233
  Case Studies
    China's Golden Projects : Reengineering the National Economy / Peter Lovelock ; Ben A. Petrazzini ; Theodore H. Clark ; John J. Sviokla = 235
    Philippines Telephone and Telegraph / J. Christopher Westland = 259
6 Access to Electronic Commerce Services = 273
  The Roots of Electronic Commerce = 273
  The Internet = 275
  ISP Business Models = 278
  Notes = 280
  Case Studies
    Asia Online : The Online Service for Asia / Theodore H. Clark = 281
    China Internet Corporation : http:／／www.China.Com / Theodore H. Clark ; John J. Sviokla = 299
    Hong Kong SuperNet / Theodore H. Clark ; Sarah Cook = 315
7 Electronic Auctions and Intermediaries = 343
  Market Models = 344
  Internet Auctions = 353
  Notes = 353
  Case Studies
    Experiences with Electronic Auctions in the Dutch Flower Industry / Eric van Heck ; Pieter M. Ribbers = 355
     E* Trade Securities, Inc. / Rajiv Lal = 367
8 Electronic Financial Markets = 385
  Financial Markets : First Movers in Electronic Commerce = 385
  Basics = 387
  Matching and Price Discovery = 389
  Notes = 396
  Case Studies
    On-Line Trading at the Shanghai Stock Exchange / J. Christopher Westland = 399
    The Moscow Stock Exchange/ Martin Mendelson ; J. Christopher Westland = 417
    Electronic Securities Trading at the Bolsa de Comercio de Santiago / J. Christopher Westland = 429
9 Digital Storefronts = 445
  Digital Storefronts on the Web = 447
  Search Engines = 449
  The Web as an Advertising and Marketing Channel = 452
  Internet Dynamics = 460
  Integration = 462
  Notes = 462
10 Secure Digital Payments = 465
  The Origin and Development of Cash = 465
  Microtransactions = 470
  The Resurgence of Barter = 474
  Authentication of E-Commerce Payments = 474
  Identification of Individuals = 477
  Privacy = 479
  Controls = 480
  Encryption and Password Controls = 484
  Notes = 490
  Case Studies
    Mondex Electronic Cash in Hong Kong / J. Christopher Westland = 493
    Access Security at McDonnell Douglas Aerospace Information Services / J. Christopher Westland = 515
11 Logistics and Service Opportunities and Issues = 529
  Competitive Advantage Using Logistics and Information Technology = 531
  Outsourced Logistics in the Supply Chain = 533
  Outsourced Logistics and Electronic Commerce for Physical Goods = 534
  Geographic Information Services and Logistics = 535
  The Internet and the Future of Logistics = 535
  Notes = 536
  Case Studies
    Consolidated Freightways : The On-Board Computer Project / Theodore H. Clark ; James L. McKenney = 537
12 Successful E-Commerce = 557
  Redefining the Marginal Cost／Marginal Revenue Equation = 557
  Turnkey E-Commerce and Site Management = 558
  Digital Storefronts = 560
  Another Network = 562
  From Hobby to Business = 563
  Information Retailers = 564
  Reintermediation : Travel Agents' Revenge = 565
  Where Multimedia Fails = 566
  Personalizing the Retail Cyberstore = 566
  Simple Auctions with Real-Time Price Quotes = 567
  Double-Auction Markets for Securities = 568
  Infrastructure = 569
  Design Assistance = 569
  Supply Chain Management = 570
  Consumer Durables = 570
  The Font of Future Wealth = 571
  Notes = 572
Appendix = 575
References = 581
Index = 587